How to Use Video on Your eCommerce Site
ECommerce videos help online businesses grow their audiences, stand out from their competitors, and increase sales revenue. In the competitive online marketplace, it’s important to understand how to implement video effectively on your eCommerce site. To capture new customers and generate more sales, eCommerce businesses need to produce videos that tell compelling stories and effectively highlight the benefits of their products and services.
Here’s how you can use video on your eCommerce site to drive sales and establish long-term customer relationships.
Why Should You Use Video on Your eCommerce Site?
According to Cisco’s Annual Internet Report from 2020, over 82% of Internet traffic comes from video content--suggesting that users prefer video content over other types of content, like blog posts or product descriptions.
Moreover, according to HubSpot:
● The average engagement rate for short-form videos is about 54%.
● 83% of video marketers say that video content helps them generate leads.
● 93% of businesses say that social media videos have helped them get new customers.
Adding compelling and enticing video content to your eCommerce site is an effective way to increase user engagement, generate interest in your products, and encourage customers to make purchases.
5 Tips for Using Video Effectively on Your eCommerce site
Using video effectively on your eCommerce site makes it much easier to generate conversions and build buyer confidence. With high-quality product videos, you can empower your customers by communicating important information regarding your products or services.
Here are five tips to keep in mind to use video more effectively on your eCommerce site.
Highlight the Features and Benefits of Your Products and Services
Every eCommerce site should include enticing product videos that demonstrate the features and benefits of your products or services. This can include explainer videos, product demo videos, or unboxing videos. Your product videos should show how the product looks in real life, what comes in the box with the product, how to assemble the product, and any other necessary information the customer might need. It’s also important to take the time to highlight the key benefits and features offered by your product.
Effective product videos help customers feel more confident that your product is worth buying and will provide value to them in their day-to-day lives.
Tell Compelling Stories
Using video to tell compelling stories is a great way to entice viewers and distinguish your brand from others. You should use videos to tell viewers about your brand, the types of products or services you offer, and what your brand values are.
Brand videos that tell engaging stories and appeal to viewers’ emotions help brands establish long-term customer relationships and build consumer trust.
Use Social Proof
For customers that need a little extra convincing, social proof is a powerful tool that can drive them to make a purchase. Consumers often depend on reviews and testimonials from existing customers when making purchasing decisions. They don’t want to hear from your brand about how great your products are. They want to hear from real people to whom they can relate.
One of the easiest and most effective ways to implement social proof is to create customer testimonial videos that feature real customers sharing their experiences with your brand and products.
Use How-To Videos
How-to videos are one of the most sought-out and consumer-friendly types of product videos. These videos help potential customers understand how your product works, how to operate it, and how to assemble it.
How-to videos help customers quickly solve their problems by providing helpful information succinctly and entertainingly. These videos are particularly helpful for eCommerce brands that offer a wide variety of products as they teach customers the suggested ways to use each of your products.
Incorporate User-Generated Content
Customers want to know what your product will look like in real life when it arrives at their homes. They also want to know how your product works in a practical sense and how they can use it in their daily lives.
User-generated content is content created by your existing customers; it showcases your customers using your products. To incorporate user-generated content on your eCommerce website, you can search for and select videos uploaded by your customers on social media and compile them on product pages to convince customers to make a purchase.
Working With Digital Spark Studios
Using video effectively on your eCommerce site is a great way to boost customer engagement, generate more sales, and differentiate your brand from your competitors.
At Digital Spark Studios, we work closely with eCommerce brands to plan and produce impactful product videos that resonate with consumers. Our talented production team will work with you to create high-quality product videos that adhere to your brand values and image.
Contact us today to learn more about our professional eCommerce video production services.
