Steps for Successful Industrial Training Video Production

Dec 6

Industrial training videos help industrial and manufacturing businesses effectively teach their employees important processes and procedures. High-quality training videos keep employees engaged while conveying important information in an easily-digestible manner.

To create an effective training video, it’s important to understand what the industrial video production process consists of. From establishing a video concept to writing a script and measuring the results, there are several important steps that contribute to an impactful training video

Here are the seven steps you should follow to create a successful industrial training video.

7 Steps to Create an Effective Industrial Training Video

The industrial video production process consists of several important steps. From pre-production to production and distribution, it’s important to carefully plan out every detail of your video to ensure it resonates with your employees.

Here are the seven essential steps for successful industrial training video production.

1. Define your message

Every successful training video starts with defining its core message.

What do you want your employees to learn? What should the main take away from your video be?

Training videos can be used for on-boarding and training new employees, teaching existing employees new workplace procedures, introducing new business initiatives, and more.

By defining and sticking to one clear message, you can create a succinct and focused training video that effectively engages your employees.

2. Understand your audience

When creating any type of video, researching and understanding your audience is a critical step.

For training videos, the target audience is your employees. To create a training video that appeals to your employees, take into consideration your personal experiences with these employees.

Who are they? What do they like? What are their values? What are their preferred learning habits?

To ensure your employees retain your video’s important information, you need to speak to them in a way that resonates with them. Also, make sure to use gender and age-inclusive language to accommodate all of your employees.

3. Choose the right style

Choosing the right style will help ensure your audience stays engaged and entertained throughout the training video.

For example, you may choose to make a live action video featuring recognizable faces from your organization to make the video more relatable for your employees.

Alternatively, if the work your employees do is relatively mundane and monotonous, you may choose to make an animated explainer video to make the video more entertaining and exciting.

4. Write and rehearse your script

The script is arguably the most essential component of your video. It should be short and concise without sacrificing your core message. In general, industrial training videos should be around two to five minutes, if possible, to prevent employees from losing interest.

If the material requires more than two to five minutes, you might consider splitting the video up and creating a series that teaches your employees important information in bite-sized videos.

Make sure to rehearse your script and read it out loud to confirm its runtime and determine whether or not it sounds natural.

5. Show and tell

With training videos, the most important thing is that your employees retain the information being conveyed. As your employees are likely to have different learning styles and preferences, it’s important to teach new concepts through a combination of text and video.

This could mean providing an instructions pamphlet alongside the video, creating quizzes that coincide with the information provided in the video, or including infographics in the video to present the information in a different format.

6. Film your video

After you finish planning the video and writing the script, it’s time to move on to production. During this phase, your video production company will take the reins and begin filming and editing your video. As filming continues, you’ll be able to provide feedback to ensure the final product reflects your wants and needs.

7. Measure the results

Once your training video is complete and has been distributed to your employees, you need to continuously measure the results to ensure it is contributing to increased productivity.

To do this, employers can track metrics like employee engagement, production rates, client satisfaction rates, and similar metrics.

If your video is not producing the desired results, you may need to refine the script or reimagine the concept of the video to appeal to your employees.

Working With Digital Spark Studios

Industrial training videos allow industrial and manufacturing businesses to create more knowledgeable and productive workforces.

At Digital Spark Studios, we work with industrial businesses to help them create successful industrial training videos that lead to increased productivity. Our experienced creative team will work closely with you to define a clear message and produce a video that resonates with your employees.

ClickGiant Marketing