The Benefits of Long-Term Partnerships & Retainer Agreements
After establishing a long-term video content strategy, the next step is to partner with a professional corporate video production company to help you execute your content strategy. By forming a long-term partnership with a production company that you trust, you can more easily execute a content strategy that delivers results. This is where retainers come in.
A retainer is an agreement between you and the production company that establishes a long-term working relationship. Retainer agreements typically last six to 12 months, and during this time, the production company serves as your in-house production team. Retainer agreements are great for companies that want to create and publish content on a set schedule over a specific period of time.
Here’s everything you need to know about the benefits of retainer agreements.
What is a Retainer & How Does it Work?
A retainer agreement establishes a specific amount of time that a video production company will work with your business to produce video content and sets a specific rate for the services provided. Retainers can be for any amount of time but are typically for six to 12 months.
Essentially, retainer agreements allow you to reserve the services of the production company you want to work with. They ensure that the production company will be available to work with you as needed to produce content on a set schedule.
Retainer agreements are ideal for businesses that have a clear long-term content strategy and need content to be produced on a regular basis over a set period of time. Not only do these agreements ensure that content is produced on schedule, but they can also help businesses save money as the cost per project is typically lower than it would be for one-off projects.
Throughout the retainer period, the video production company works closely with your business to discuss and plan projects, establish deadlines, and ensure all content aligns with your marketing schedule.
The Benefits of Long-Term Partnerships & Retainer Agreements
Retainer agreements are very advantageous for businesses that want to plan and execute a long-term video marketing strategy.
From saving money and time to creating content that reflects your brand’s goals and values, retainer agreements can benefit your business in more ways than one.
Lower costs
In most cases, retainer agreements are more cost-effective than hiring production companies for one-off projects. Rather than working with multiple agencies to execute your content strategy, it’s better to choose one production company to work with long-term if you want to maximize your ROI.
Retainer agreements also establish set rates and variables that can affect production costs. You’ll know in advance how much your content strategy is going to cost so that you can plan and budget effectively.
Saves time
Long-term content marketing plans typically include establishing a set schedule for creating and publishing content. Retainer agreements make it easier to meet these deadlines and stay on schedule as you can reserve a production company’s services.
If you approach a production company for a one-off project, there’s no guarantee that they’ll be available to work with you in the future, meaning you’ll have to find another production company to handle the rest of your content strategy. Not only does this cost your business time, but it also means that your content may not be consistent in quality.
Sticking with one production company will help you more effectively manage your time and create content that aligns with your schedule.
Consistency
Working with multiple video production companies may result in your content not being consistent in quality or style.
By working with one production company, you can ensure that they understand your brand, business goals, and values—leading to a consistent content marketing strategy that aligns with your brand’s vision. This makes it easier to create content that appeals to your target audience and represents your brand in the best possible light.
Dedicated support
When you sign a retainer agreement with a production company, your company becomes a priority for that production company, meaning you’ll be able to receive dedicated support whenever you need it.
As a regular client, your needs will be prioritized, and you can trust that the production company will take your questions and concerns seriously. The production company will work with you closely to execute your content strategy and put your needs first.
Working With Digital Spark Studios
Long-term retainer agreements are a great way for businesses to save time and money while executing their long-term content strategies.
At Digital Spark Studios, we work with companies across all industries to help them create impactful marketing videos that reflect their brand’s style, values, and goals.
Contact Us today to learn more about our professional corporate video production services.
