The Importance of Explainer Videos for Your Business

As a business, it's important to find ways to effectively communicate your message to potential customers. One powerful tool for doing this is the use of explainer videos.

An explainer video is a short, animated video that breaks down a complex idea or product into simple, easy-to-understand terms. These videos can be used to introduce a new product or service, explain a concept or process, or provide a demonstration of how something works.

Explainer videos are highly effective because they are engaging, easy to understand, and can be shared across a variety of platforms. They can be used on your website, social media channels, and in email marketing campaigns.

One of the biggest benefits of explainer videos is that they can increase conversions on your website. Studies have shown that visitors who watch a product video are up to 144% more likely to make a purchase than those who don't. Additionally, videos can help to improve search engine rankings. Google and other search engines love videos and often give them preferential treatment in search results.

When it comes to creating an explainer video for your business, it's important to keep a few things in mind. First, make sure that the video is engaging and easy to understand. Use simple language and avoid industry jargon. Additionally, make sure that the video is visually appealing, with high-quality animation and graphics.

Another important consideration is the length of the video. While some explainer videos can be quite long, most should be kept under two minutes. This is because the average attention span of an online viewer is around two minutes.

In summary, explainer videos are a powerful tool for businesses looking to effectively communicate their message to potential customers. They can help to increase conversions and improve search engine rankings. When creating an explainer video for your business, keep it engaging, easy to understand, visually appealing and under 2 minutes.