Types of Videos for Manufacturers

Jan 18

Manufacturing businesses depend on high-quality marketing videos to build their audience, connect with clients, and train their workforces. In order to appeal to customers, distributors, wholesalers, and employees, manufacturers need to create multi-faceted marketing campaigns that appeal to their different audiences.

Depending on your company’s specific goals, there are different types of manufacturing marketing videos that you can utilize to generate positive results. By combining several types of videos, you can create versatile marketing campaigns that contribute to your long-term business objectives.

To help you prepare an effective video marketing strategy, here are the different types of manufacturing videos you should consider using.

7 Types of Videos Manufacturers Should Use

There are several different types of manufacturing video that can benefit your business, including:

● Explainer videos

● Product demonstration videos

● Animated videos

● Training videos

● Safety videos

● Testimonials

● Recruitment

These videos, in particular, help manufacturing companies manage their client relationships, build their audiences, and create skilled workforces.

1. Explainer videos

Explainer videos are incredibly versatile marketing tools that can be used to explain new products, demonstrate services, or help viewers understand a complex topic. Explainer videos help manufacturers demonstrate their expertise while providing valuable information to viewers.

These videos should be concentrated on a specific subject and should make an effort to clearly explain the subject in a concise and accessible way. Explainer videos are educational in nature and serve to empower your customers by helping them understand your products and services.

2. Product demonstration videos

Product demonstration videos are often used late in the sales funnel to give viewers the extra push they need to purchase your products.

These videos are focused on visually demonstrating how your product looks in person, how it works, how it’s used, and how customers can operate it. Demo videos should highlight your product’s key features and benefits while explaining how the product solves a particular problem.

Product demonstration videos are also effective in differentiating your company and products from your competitors and their products.

3. Animated videos

Both 2D and 3D animated videos are very versatile and can help manufacturing businesses elevate their marketing campaigns.

2D animation is ideal for explainer videos, commercials, training videos, and other types of educational videos. 2D animation helps visualize complex topics while keeping audiences engaged through appealing visuals and informative voiceovers.

3D animation offers a unique way for manufacturing companies to demonstrate their products. In particular, 3D animation is a great way to demonstrate the inner workings of your product, which can instill confidence in buyers as they are able to visualize exactly how your product works.

3D animation can also be used to show how your products are constructed by visualizing the manufacturing process.

4. Training videos

Manufacturers depend on skilled workforces to safely and effectively manufacture high-quality products. From operating specialized vehicles to manning industrial equipment, manufacturing work can be demanding, making it important for companies to create detailed and accessible training materials.

The key to effective training videos is to make them as accessible as possible to ensure employees absorb and understand the information being conveyed. Training videos should use direct language, clear audio, subtitles, and engaging visuals to maintain viewers’ attention. Generally, it can be a good idea to split training videos up into multiple, shorter videos to give employees the chance to digest information in bite-sized pieces.

5. Safety videos

Safety videos are employee training videos that are focused on establishing clear and effective safety practices and procedures. There are several different types of safety videos — each of which focuses on a different area of workplace safety.

Equipment safety videos can be used to help employees understand how to safely operate manufacturing equipment, forklifts, and other commonly-used tools, while equipment safety videos help employees understand what they should wear to work, and how their equipment protects them against injuries.

Manufacturers should also produce more generalized safety videos that focus on foundational topics like how to avoid common workplace accidents, and what to do if an employee is injured at work.

6. Testimonials

Testimonial videos highlight your brand and give customers a chance to share their experience of working with you. These videos give you a chance to establish trust with new customers and they can increase brand awareness.

Testimonial videos provide background to what you and your company offer, and why a customer would recommend you. Quality testimonial videos are authentic, conversational, and focus on telling a story. This type of video is meant to give customers a chance to express themselves and use their own words to convey their satisfaction.

Because these videos can alleviate customer concerns, these videos are best-used during or after the consideration phase as it can help persuade a customer to make a purchase.

7. Recruitment

Recruitment videos are easy to overlook but they are just as crucial as other types of videos. Competition in manufacturing is steep and it’s important to attract skilled workers and retain them.

Recruitment videos can be used to give insight into your company’s culture, including company traditions, and it will give you a chance to share your company’s purpose. Highlight recent business successes and explain your core values. Potential candidates want to know they are choosing the best company that will help them achieve their career goals, and offer meaningful work.

When making a recruitment video, however, make sure to convey professionalism and keep your company brand consistent. Keeping a conversational tone is important, but if your video is overly casual or unprofessional it may hurt your chances of recruiting the best talent.

Working With Digital Spark Studios

Manufacturers rely on marketing videos to help them achieve their long-term business goals. B2C and B2B marketing videos help manufacturers build their audiences, generate sales, and establish themselves as authorities in their industry, while training and safety videos help them create skilled and productive workforces.

At Digital Spark Studios, we work with manufacturers to create high-quality marketing videos and help them achieve their marketing objectives. From concept to distribution, our creative team will work with you every step of the way to develop a video marketing strategy that works for your business.

ClickGiant Marketing