Branded Content Video Production
Branded content videos can help humanize your brand, increase brand recognition, and convey your company’s mission to your core audience. Branded videos are a key part of any successful video marketing campaign and can generate a great return on investment.
Contact Digital Spark Studios today to learn more about our professional branded video content production services.
What are Branded videos?
Branded videos are short pieces of content that are intended to educate, entertain, or connect with customers. Rather than advertising a brand, product, or service, these videos tell their own story while keeping your brand in the background. They don’t include corporate messages, CTAs, or promotions. Instead, they take an audience-first approach and focus on forming emotional connections with viewers.
Why use Branded videos?
Traditional commercials, explainer videos, and other promotional videos help brands market their products and services to consumers, but they are not typically effective in forming emotional bonds between companies and their audiences.
Branded content is designed to engage audiences without trying to sell them anything directly. An effective branded video helps encourage customer loyalty and establish trust between consumers and businesses.
Characteristics of Effective Branded Content
Branded content is unique in that it doesn’t prioritize pushing your brand, products, or services onto customers. Instead, these videos should be focused on entertaining or educating your core audience while passively advertising your brand in the background of the video.
Effective branded content should:
Be short, typically under 60 seconds
Not be directly promotional
Tell a story
Be authentic
Be educational and entertaining
By prioritizing these qualities, you can create a branded video that engages viewers, conveys an impactful message, and connects viewers with your brand on a deeper level.
How to use Branded Content
The main purpose of branded videos is to entertain and educate viewers through impactful stories that are brought to them by your brand. They can serve as an effective high-level marketing tool, capturing the attention of new customers through well-placed social media distribution. Branded videos also offer a great way to strengthen relationships with existing customers by reminding them of your core values and principles.
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Work with Digital Spark Studios
At Digital Spark Studios, we have extensive experience working with online retailers to produce effective eCommerce videos that they can incorporate into their digital marketing strategies. Our creative team will work closely with you to understand your brand voice and create video content that showcases your products in a positive light.
Contact us today to learn more about our professional eCommerce video production services.
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