SLEEPME - VISUAL REBRAND
Case Study
How Digital Spark Studios Boosted Sleepme’s CTR by 70% with High-Performance Video Content
In a world where sleep is often overlooked, high performers know that quality rest is the foundation of success. Whether it's excelling at work, crushing workouts, or simply feeling energized throughout the day, the right sleep environment makes all the difference. Sleepme, a leader in temperature-regulated bed cooling systems, set out to showcase how their Chilipad Dock Pro Bed Cooling System fuels better sleep—and ultimately, better performance.
EXECUTIVE PRODUCER
Adam Sewell
PRODUCER
Josh Acuff
DIRECTOR
Joshua Hieber
DP
Brian French
CLIENT
Sleepme
THE CHALLENGE
Transforming Sleep into a Performance Enhancer
In today’s fast-paced world, sleep is more than just rest—it’s a performance tool. Sleepme, a leader in temperature-regulated bed cooling systems, wanted to showcase the power of their Chilipad Dock Pro Bed Cooling System to an audience of high-performers who value recovery, energy, and optimization.
Their goal was clear: create a compelling video campaign that not only highlights the benefits of the Chilipad Dock Pro Bed Cooling System, but also drives engagement, boosts conversions, and reinforces Sleepme’s position as an innovative leader in sleep technology.
That’s where Digital Spark Studios came in. We took the reins from creative development to post-production, ensuring every aspect of the campaign was optimized for impact.
THE SOLUTION
The Digital Spark Studios Approach: From Concept to Execution
We provided Sleepme with a full-suite video production service, including:
Creative Development: Crafting compelling, high-performance-driven concepts that resonate with the target audience.
Script Writing & Storyboarding: Ensuring a clear, engaging, and visually striking narrative.
Pre-Production & Talent Selection: Securing the right cast, locations, and logistics to bring the vision to life.
Set-Build and Set-Decoration: Building our purpose-built bedroom sets, and dynamic environments.
Production: Leveraging our state-of-the-art facilities and equipment to execute the vision with cinematic excellence.
Post-Production: Elevating the final product with high-end color grading, sound design, and seamless editing.
We weren’t just vendors on this project—we embedded ourselves into the Sleepme brand, ensuring that every frame, every transition, and every second of footage was aligned with their marketing goals.
THE CREATIVE VISION
Engaging Stories That Sell
Concept One: "The Best Version of Me"
For high-achievers, every detail of their routine matters—including sleep. This concept followed a protagonist through her daily life, demonstrating how the Chilipad Dock Pro’s temperature control enhances her performance, whether at work, the gym, or spending time with family. The execution featured dynamic transitions, a direct-to-camera storytelling approach, and immersive visuals.
Concept Two: "Fuel for Life"
Energy is everything. This high-tempo spot showcased multiple high-performing individuals leveraging the power of great sleep. A mix of fast-paced cuts, real-world soundbites, and a rhythmic visual flow captured the essence of optimized performance.
Short-Form Variations: "My Wife is Hot"
We also produced engaging, humorous 15-second spots playing off the dual-zone temperature control feature of the Chilipad Dock Pro. These bite-sized ads were perfect for social media engagement, ensuring high retention and shareability.
Building the World:
Crafting the Perfect Set
A strong creative vision requires a setting that immerses viewers in the story. For Sleepme, that meant designing and building a world that visually embodied rest, rejuvenation, and high performance. The Digital Spark Studios team built the set from the ground up, ensuring every detail—from the lighting and textures to the color palette—reflected the client’s vision.
Custom Set Design: We built a bedroom environment that showcased the Chilipad Dock Pro and Chilipad bed cooling systems in a natural, aspirational setting.
Lighting & Mood Crafting: Our team perfected the balance of warm and cool lighting to reflect both relaxation and energy, aligning with the product’s core function.
Prop & Wardrobe Styling: Every element, from bedding textures to character outfits, was intentionally selected to align with Sleepme’s premium, high-performance branding.
Seamless Integration: The set was not just a backdrop—it was a storytelling tool, supporting every moment of the campaign to enhance product messaging and engagement.
By constructing the perfect environment within our studio, we ensured complete creative control, allowing Sleepme’s product to shine in a visually captivating and authentic way.
Alternative Deliverables
A Versatile Video Strategy
Beyond the hero campaign videos, we also crafted a variety of alternative deliverables to maximize Sleepme’s reach across different platforms and audiences.
Client Testimonial: A Seamless Collaboration
"Working with the Digital Spark team was an absolute pleasure. On a tight turnaround, they stayed flexible, made adjustments on the fly, and never missed a beat. Their willingness to collaborate and adapt made the entire process seamless. And let’s not forget the location—absolute perfection for shoot day! Couldn't have asked for a better team to bring our vision to life."
Ava Stavridis — Sleepme
RESULTS
Measurable Success
A great video campaign isn’t just about aesthetics—it’s about performance. The Sleepme campaign delivered outstanding results:
70% Increase in Link Click-Through Rate (CTR) – More viewers engaged and took action.
23% Increase in Return on Ad Spend (ROAS) – The campaign maximized every marketing dollar spent.
Enhanced Brand Awareness – The videos positioned Sleepme as a go-to brand for performance-driven sleep solutions.
CLOSING THOUGHTS
Strategy + Story
This project was a testament to the power of strategic storytelling and high-quality production in achieving measurable marketing results. By aligning creative vision with brand objectives, Sleepme successfully engaged its audience and drove significant improvements in key performance metrics. When thoughtful content meets exceptional execution, the impact speaks for itself.
Looking to create content that drives real engagement and performance? Thoughtfully crafted video can make all the difference.
