2021 Video Marketing Statistics That Prove the Power of Video
So, you want to turn your brand into a digital celebrity? Then you need to learn more about the power of using video in marketing. Think of the fame and the attention your brand will get when you share it on the small screen. Get your brand red-carpet-ready because these video marketing stats for 2021 make a compelling case to shine a spotlight on video.
1. 54% of consumers want to see more video from the brands they love.
Can it get any easier than giving the customer what they want? Didn’t think so.
2. 88% of video marketers are satisfied with their ROI.
Most marketers keep their cards close when it comes to sharing actual revenue figures. But the majority are happy with the results of their videos.
3. 73% of consumers say a video on social media influenced their buying decision.
A little push in the right direction can do wonders for your revenue. Commercial videos not only capture attention, but they can also move your prospects to the next step.
4. Video marketers get 66% more qualified leads per year than non-video marketers.
More leads will always be in demand. When you combine this with a high level of effectiveness, it’s hard to say no to video production.
5. 88% of video marketers use YouTube; 76% use Facebook.
Diversity is the spice of life, even when it comes to video marketing. While YouTube takes the lion’s share, Facebook, the ‘Gram, and even Twitter provide valuable face-time with your target audience.
6. 96% of software or app buyers rely on video at some point in their buying journey.
Somewhere in the sales funnel, a video flexes its muscle in moving prospects to the next steps. This is usually in the early or middle stages when users want to learn more about how a product works and what it does.
7. 32% of businesses use video for sales; 27% for human resources; 19% in customer support.
Let’s think outside the marketing toolbox for a bit. Videos can “market” your brand across your organization, from onboarding new recruits to supporting long-time customers to managing products to admin and operations. If you’ve got a message to share, a well-branded video just might do the trick.
8. 68% of marketers agree that video offers a better ROI than Google Ads.
Google Ads can be scary for marketers. They’re highly competitive, and even though you’re only paying for clicks, those clicks don’t always equal conversions (bummer!). A better ROI, according to a fair majority, is in video, where you can get unlimited views, clicks, and conversions for the one-time cost of video production.
9. 38% of marketers use smartphones to create videos.
Camera, schmamera. You don’t need to sink thousands of dollars into video equipment you don’t even know how to use. They call them “smartphones” for a reason.
10. 81% of marketers believe videos perform better with music.
Background music plays a powerful role in video. For starters, it slashes production time because you don’t need to write a script or hand that script to a voiceover. Plus, music adds depth and emotion to your video. Best video marketing practices say to choose music that will tell your audience how they should feel about your brand.
11. 64% of marketers believe videos perform better with captions.
Believe it or not, not everyone likes watching video with the volume on full blast. Adding captions can capture the attention of “silent listeners.”
12. 70% of video viewers say they’ve discovered a new brand via YouTube.
Could you be the brand your customers never knew they needed? It’s highly possible. We discover new things in many ways, and for many, video marketing provides a reliable, straightforward outlet.
13. 95% of viewers agree that video is key to better understanding a product or service.
Video has a knack for turning complex or vague topics into easily digestible information. Informed consumers are interested consumers!
14. 81% of marketers say video increases the average user session time on their websites.
You work hard enough to get people to your website—the last thing you want them to do is bounce right off. Catching their attention with a video is like inviting them to tea, which also gives you a boost in the SEO department.
15. 1 in 4 consumers has purchased something after seeing it on an IG story.
IG thrives on visuals, so it was only a matter of time before video made a splash. Even better news: Instagram’s user growth continues to climb and now boasts a fancy 1 billion monthly active users.
16. Tweets with video earn 10x more engagement than video-less tweets.
Even Twitter can’t shy away from video marketing. Brands that tweet videos are more likely to get engagement, and all those retweets mean more eyes on you.
17. Watch time for shopping-related YouTube videos has increased 5x in the last two years.
Apparently, people really love their YouTube videos, especially when they’re thinking about buying something. Videos hold their attention longer, and 55% of people watch product videos while they’re shopping!
18. 66% of consumers prefer watching a video about a product vs. reading about it.
It’s no secret: people process images faster than words. And since video is a whole bunch of images, it’s not surprising that viewers can quickly learn a lot about a product or service in a video.
19. Presentations are the most common type of marketing video (65%).
Presenting a product or service tends to be a favorite among video marketers, followed closely by ads (55%) and explainer videos (47%).
20. Time is the number one reason why marketers don’t create more videos.
Many marketers perceive videos as difficult to make. Two-thirds of marketers fear it will take too much time, and 41% think the process is too complicated. But isn’t that what outsourcing is for? Find a video production company you love and go all in!
We could sit here all day feeding you lines about how wonderful video marketing is, and yes, we’d be a little biased. That’s why we like to let the numbers speak for themselves. If you’re not hooked on video yet, there’s never been a better time than right here, right now, in 2021.
Feeling starstruck yet? Check out our blog to learn how your videos can earn you celebrity status.