eCommerce Video Production
High-quality eCommerce videos help brands showcase their products in the best possible light. They give you the chance to explain your product, highlight key features, and demonstrate what makes your product better than others. Effective eCommerce video marketing strategies boost sales revenue, encourage customer loyalty, and build brand awareness.
At Digital Spark Studios, we have years of experience working with eCommerce brands to produce impactful digital content that converts. Contact us today to learn more about our eCommerce video production services.
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Humanize Your Brand
Where you are selling a product or service, one thing remains true; your customer is another human being. We work alongside you to uncover that human connection that may not have been uncovered yet.
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Increase Brand Recognition
Standing out from your competitors means more eyes on you. We work with you to develop creative video content that provides value to your customers and encourages them to come back for more. Much more.
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Convey Your Mission
The modern buyers want to know more about you. They want to connect with more than just your product. Your customers want to know about your brand, why it was created, what value you bring, and most importantly, where you plan to go.
WHAT
What is eCommerce video production?
eCommerce video production covers a wide range of marketing videos dedicated to promoting eCommerce brands and their products. These videos help online businesses generate more conversions, expand their audience, and compete in the competitive online marketplace.
eCommerce videos focus on highlighting product features, demonstrating how products are used, and explaining the advantages offered by your products. Through effective eCommerce video production services, online retailers are able to greatly increase sales revenue and increase their marketing ROI.
eCommerce Video Features
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Keep It Brief
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Be Creative
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Focus on Features
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Highlight Your Brand
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Consider Animation
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Feature Reviews
WHEN
When to use video in eCommerce
Video can be used at several stages in the marketing funnel to encourage customers to take the next step in their journey. Commercials are great for early-stage marketing to generate brand awareness while unboxing and explainer videos may be best used on product pages to encourage customers to make a purchase. Influencer and testimonial videos are great social media marketing tools that can help build trust and attract new customers as well.
Make it stand out
There are several different types of eCommerce videos that brands can use throughout the marketing funnel, including:
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Explainer videos discuss how your product is used, what purpose it has, and what problem it solves.
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Influencer marketing videos connect with online audiences by using popular influencers to promote your products.
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Unboxing videos walk customers through the entire unboxing process to demonstrate exactly how they will receive the product and how they can assemble it.
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These videos provide a detailed demonstration of how to use a specific product.
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Testimonial videos appeal to potential customers by featuring positive reviews from real satisfied customers.
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Commercials take a more general approach to introduce your brand and product to new audiences with the goal of building brand awareness.
CONTACT
Have a new project in the works? Looking for an integrated video production partner?
Drop us a line below, we’d love to hear more about it.
INSIGHTS