Explainer Video Production & Animation
Explainer videos are incredibly versatile marketing assets that allow you to explain your brand, products, and services in a clear, concise, and accessible manner. An effective explainer video communicates what your product or service is, what problem(s) it solves, and what sets it apart from competitors in just two minutes or less.
With years of experience, Digital Spark Studios provides expert explainer video production services. Get in touch today to produce an explainer featuring animation, motion graphics, or live-action!
Explainer video examples
How do you take something as mundane as taxes and actually get people to pay attention? The answer is motion graphics. Using colorful imagery and an informative voiceover, we created a piece that communicates something that not even a 5,000-word instruction manual could get across. In just one minute.
Anark Corporation approached us to create an explainer video to communicate all of the different facets of their complex service. Effective use of motion graphics allowed us to highlight the key value propositions of their service in an engaging video just over one minute in length.
WHEN
When to use an Explainer video
Explainer videos are typically used early in the marketing funnel to increase interest among viewers who are considering your product or service. They are best used to give viewers a better understanding of your offering and drive them to take the next step toward becoming a customer.
WHERE
Where to distribute
With their short length and concise messaging, explainer videos can be put on your website’s homepage and sales pages and can be used in newsletters, trade shows, and social media to engage audiences that may be interested in what your business has to offer.
Animation or Live Action?
Animated explainer videos have become popular with marketers. Motion graphics or character animation can help to elevate your message, keep viewers engaged, and improve understanding of complex concepts. Other times, however, a live human touch is the best way to address your audience. The production experts at Digital Spark will work closely with you to determine your needs and help you decide whether motion graphics, animation, or live-action will be best to present your message.
WHY
Why use Explainer videos?
Explainer videos offer countless benefits that help brands build their audience, drive conversions, and increase sales revenue.
Drive conversions
A convincing video can give your viewers the understanding they need to make a purchase. A recent study suggests that landing pages with explainer videos convert 86% better than those without a video.
Multi-channel marketing
These videos are very versatile and can be used just about everywhere, including your website, email and social media campaigns, sales presentations, and more.
Lead generation
According to a study by Oberlo, marketers were able to get 66% more qualified leads annually with explainer videos.
Clear, memorable messaging
Users tend to retain 95% of a video message, compared to just 10% message retention when reading plain text.
TIPS
What makes an effective Explainer video?
Above all else, explainer videos should be short, sweet, and to the point. Viewers are often in the consideration stage and don’t want to sit around for 10 minutes learning about something that they may or may not be interested in. The effective use of graphics and concise scripting can help you address important value propositions in just two minutes or less.
Explainer videos should be:
Short (2 minutes or less)
Concise
Conversational/Casual
Focused on benefits
Built around generating conversions
Every explainer video should finish with a clear and motivating call-to-action that encourages audiences to take the next step.
CONNECT
Work with Digital Spark Studios
At Digital Spark Studios, we have extensive experience working with online retailers to produce effective eCommerce videos that they can incorporate into their digital marketing strategies. Our creative team will work closely with you to understand your brand voice and create video content that showcases your products in a positive light.
Contact us today to learn more about our professional eCommerce video production services.
CONTACT
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