Training Video Production
Training videos are a necessary tool that helps businesses improve workplace efficiency, get employees up to speed with new business initiatives, and establish clear procedures for daily operations.
Digital Spark Studios has extensive experience working with businesses to create high-quality training videos that effectively engage and inform new and existing employees. Contact us today to learn more about our professional training video production services.
What is a Training video?
Unlike most marketing videos, training videos are generally for in-house use only. They are meant to educate employees on matters regarding workplace procedures, safety policies, new business initiatives, and more.
Corporate training videos should be informative, educational, concise, and engaging. By emphasizing these qualities, your training video can improve your employees’ skills and knowledge, helping to ensure safe and efficient performance.
WHY
Why use Training videos?
Onboarding and training employees can be a costly endeavor that requires a significant time commitment. Training videos streamline this process by providing a standardized and comprehensive guide for new and existing employees.
Effective corporate training videos streamline workplace operations, increase productivity, and keep employees up-to-date with changing policies and procedures. These videos also help businesses save money by eliminating costs related to retaining a dedicated training staff or having to deal with accidents due to lack of training.
DEFINE
Types of Training videos
There are a few different types of training videos that your business can use to enhance staff performance:
Instructional videos:
Provide detailed coaching and instructions to employees regarding workplace procedures. This can include both live-action and animation.
Orientation videos:
Help get new employees ready for their roles by teaching them necessary job duties, safety policies, company and role-specific procedures, and more.
Educational videos:
Provide pertinent information in an educational and entertaining format. These videos are best used to introduce new business initiatives, services, and products.
TIPS
Tips for a successful training video series
Training videos should be as engaging as they are educational. While entertainment isn’t the priority, it’s important for training videos to retain employees’ attention so that they don’t miss any crucial information. Here are a few important tips for creating a successful corporate training video:
Consider the purpose.
What is the video for? Who is it for? What do you hope to accomplish with this video?
Choose a style.
Live-action videos are great for demonstrating techniques and procedures in real-life scenarios. Animated videos are great for instructional and educational videos where the goal is to engage and inform.
Write an effective script.
Does your script clearly communicate your intended message? Is the script engaging and informative?
Balance entertainment and education.
By striking a balance between entertainment and education, your training video will be more effective and have a greater chance of achieving your desired results.
CONNECT
Work with Digital Spark Studios
At Digital Spark Studios, we have extensive experience working with online retailers to produce effective eCommerce videos that they can incorporate into their digital marketing strategies. Our creative team will work closely with you to understand your brand voice and create video content that showcases your products in a positive light.
Contact us today to learn more about our professional eCommerce video production services.
CONTACT
Have a new project in the works?
Drop us a line below, we’d love to hear more about it.
BLOG