How Videos Can Increase DEI Recruitment
Video content is powerful. It makes an immediate personal connection and communicates complex thoughts and feelings quickly. These traits make it an ideal medium for DEI recruitment strategies.
Many organizations that believe strongly in the importance of diversity, equity, and inclusion (DEI) haven’t taken the right steps to set themselves up for success. When a company approaches a diversity mission with stock photos, dry equal employment opportunity (EEO) statements on a buried website page, and boilerplate messages from leadership, it can be hard to make a real impact.
If you’re working on improving your DEI initiatives, that’s fantastic. Here are a few ideas for how you can leverage videos in your strategy to make progress and show the world your DEI focus is authentic.
Show Candidates You’re Committed to DEI
Rather than relying on stock photography of a diverse workforce, bring web visitors into your company with a powerful video that shows exactly what it looks and feels like to work with you. Video humanizes your company and communicates more empathy than text.
Attract more diverse candidates by showing off your inclusive and welcoming culture, friendly employees, the fun you have at work, and every aspect of your company that makes your eclectic group of employees feel capable and at home.
You can certainly work these features into a general company recruitment video. Still, you might also bring your EEO statement to life in a targeted DEI recruitment video that expresses how much your company values — and what you’re doing to promote — diversity, equity, and inclusion.
Amplify a Variety of Employee Voices
Some of the best DEI videos feature real employee stories. You can prove your commitment to DEI by allowing actual members of your company to talk about how they feel seen and celebrated for who they are.
Make employee testimonial videos to share in DEI recruitment marketing and employee engagement content. This is a chance to amplify the voices of a diverse cross-section of your workforce and give them a platform to speak for themselves about what makes your company great — and how they feel valued for being themselves.
Educate and Train Your Hiring Team on DEI Practices
Video is also an excellent format for offering clear, consistent DEI training. It’s more engaging and more memorable than a text handbook and does a better job of showing examples or expressing nuances.
Use training videos to educate the team members who actually write job descriptions or interview candidates about topics like gendered language, jargon, or figures of speech that can make job applicants feel uncomfortable or excluded.
These videos also encapsulate your ideal DEI training message in an evergreen, easily shareable format for the utmost consistency and efficiency.
Build Awareness of Workplace Diversity Benefits
It’s important to live and breathe a DEI mission from the inside out. Use video to spread the word about the importance and value of DEI efforts in your company. After all, the truth is that DEI can not only expand your pool of candidates, but improve the performance of your teams. Video is a great way to share insights and proof to motivate your company about DEI initiatives.
Use video to promote findings and stats such as the Forbes Insights report that found “Multiple and varied voices have a wide range of experiences, and this can help generate new ideas about products and practices” and also that 56% of large companies agree diversity drives innovation. Insights like these can be worked into DEI training videos, your EEO statement video, or even just a quick and inspiring video message for a company leader to send out through email.
Explore DEI Recruitment Video Options With Digital Spark
Have any questions? Ready to explore your options? Digital Spark Studios is a worldwide video production partner with rich experience in corporate video production. Check out some of our past work or get in touch with us today to learn how we can help you with your DEI initiatives!