5 Tips on How to Make Product Demo Videos
ECommerce product videos offer an engaging and effective way to introduce your product, highlight its key features and benefits, and ease any concerns customers might have about the quality of your product. For online brands, product demo videos are essential marketing tools that help drive conversions and build consumer trust.
84% of consumers say that a brand's video has convinced them to purchase a product or service. For online brands, in particular, product videos are important as customers are not able to get a hands-on look at your products. Instead, they rely on high-quality product videos to give them a clear understanding of what your product is and how it works.
To help you maximize the impact of your marketing videos, here are five tips on how to make product demo videos.
What Are Product Demo Videos?
A product demo video is a video that introduces your product and demonstrates how it looks and works in real life. While this might sound straightforward, making an effective product demo video is often more difficult than it seems. To maximize conversions and gain the trust of their customers, brands need to create product videos that appeal to the wants and needs of their target audience. You need to understand your customers’ interests and make a product demo video that aligns with their expectations.
Customers who shop online need to be convinced that your product will meet their expectations. Without the ability to see your products in real life, they have to rely on product demo videos to help decide whether they will purchase your products.
How Can Product Demo Videos Benefit Your Business?
Product demo videos are a worthwhile investment for any online business. Product demo video help brands:
● Introduce and explain products
● Build brand awareness
● Generate conversions
● Increase traffic
● Ease buyers’ concerns regarding your products
According to HubSpot, 93% of brands gained a new customer due to product videos, and 83% of video marketers say product videos help them generate leads.
5 Tips For Making Effective Product Demo Videos
Making an effective product demo video requires you to understand who your target audience is and what their interests are so that you can create a video that appeals to their wants and needs. Product demo videos should be concise while highlighting what your product is and how it works.
Here are five tips to help you create a high-quality product demo video.
Analyze your target audience
Before starting production on your video, you need to have a clear understanding of who exactly you’re trying to appeal to. Who are your customers? What are their personal preferences? What are their buying habits? Where are they? How old are they? How much do they make? Learning as much as you can about your target audience will make it easier to create a video that resonates with them and aligns with their interests.
Write a compelling script
Every good marketing video starts with a compelling script. Your script dictates the tone, style, length, and cost of your video. Your script should tell an engaging and relatable story. In addition to demonstrating how your product works, it’s important to discuss what problems it solves so that your viewers understand how it can bring value to their lives.
Introduce your product
Above all else, product demo videos should focus on introducing your product to your target audience. You should demonstrate how it works, showcase its key features and benefits, and explain how it stands out from competing products.
Keep it as short as possible
Product demo videos should be as short as possible without sacrificing key information. According to Wistia, viewer engagement remains steady for up to two minutes; however, videos longer than two minutes see a huge drop-off in engagement. If you want your customers to hear your entire message, you should aim to keep your video under two minutes, if possible.
Implement a strong call-to-action
Seeing as the purpose of product demo videos is to generate conversions and drive engagement, they should include a strong and clear call-to-action (CTA) that tells the viewer what to do next. CTAs should generally be placed at the end of the video to give viewers the chance to listen to your entire message before deciding to take the next step.
Working With Digital Spark Studios
Product demo videos are effective marketing tools that can help online brands drive engagement, build their audiences, and increase sales. At Digital Spark Studios, we have extensive experience working with businesses to create engaging product demonstration videos that resonate with their audiences and showcase their products in the best possible light. Contact us today to learn more about our professional eCommerce video production services!
