Corporate Recruitment Videos
High-quality corporate recruitment videos help businesses across all industries attract and hire top talent. Now more than ever, employees are looking for organizations that have something to offer them, and recruitment videos help businesses demonstrate why these employees should choose them.
To find the best talent available, brands need to know how to create effective recruitment videos. When making such a video, it’s important to highlight your company culture, showcase your organization’s unique offerings, and distribute it across the right channels to appeal to the right audience.
To help your business recruit high-quality talent, here’s everything you need to know about making effective corporate recruitment videos.
What are Corporate Recruitment Videos?
Corporate recruitment videos are a type of marketing video designed to help organizations find talented individuals to join their teams.
As the national labor pool continues to become more skilled and educated, businesses need to be able to make themselves stand out to attract talented workers. Over the last 50 years, things have changed from people wanting to show how much they can give a company to companies needing to show how much they can give employees.
Recruitment videos help businesses differentiate themselves from competitors, explain why their organizations are attractive places to work, and promote their brands.
Benefits of Corporate Recruitment Videos
Video is one of the most effective ways for brands to appeal to job seekers.
● Corporate recruitment videos are engaging
● Recruitment videos are cost-effective recruiting tools
● Creating shareable videos helps businesses reach a larger audience
● Recruitment videos appeal to mobile users
● They help brands showcase their unique corporate cultures
● Recruitment videos complement online job advertisements
Corporate recruitment videos are an essential part of any online recruitment strategy as they help brands reach larger audiences and highlight their unique offerings.
Tips for Making an Effective Corporate Recruitment Video
Making an effective corporate recruitment video is all about highlighting what your company has to offer to prospective employees. Your video should showcase your company culture, describe its work environment, and discuss what makes it an appealing place to work.
Here are a few tips to keep in mind to create a high-quality corporate recruitment video.
Know what employees are looking for
First and foremost, it’s important to consider what modern employees are looking for in an employer.
In today’s competitive marketplace, employers need to offer certain perks and benefits to attract talented job seekers.
This includes:
● Competitive pay
● Comprehensive benefits packages
● Good work/life balance
● Supplemental benefits (e.g. wellness programs, more paid time off, on-site services, etc.)
● Flexible schedules
● The option to occasionally work from home
● Training opportunities
● Opportunities for advancement
When making your recruitment video, it’s important to discuss the unique perks and benefits that your organization can offer new hires.
Showcase your company culture
Modern employees want to work somewhere engaging, challenging, rewarding, and fulfilling. Job seekers want to join an organization that values their skills and contributions. They don’t want to feel like just another cog in the machine.
Use your recruitment video as an opportunity to showcase your company culture. Show what it’s like to be an employee at your office, and consider asking real employees to share their experiences and discuss what they enjoy about working at your organization.
Demonstrate what you offer to employees
Why should employees choose to join your business over your competitors? What makes your brand stand out from the rest?
You should be able to clearly demonstrate the unique opportunities that you offer to potential new employees. This could mean discussing how your company is at the forefront of innovation in its industry, talking about the unique work/life benefits that you offer, or explaining how you invest in the growth of your employees.
Distribute videos across social channels
After finishing your video, make sure to distribute it across your company’s social channels to appeal to a wider audience.
Sharing your recruitment video on platforms like LinkedIn, Twitter, Instagram, and YouTube helps capture new demographics and encourages your followers to share your video with others.
Keep it short and conversational
Recruitment videos should generally not be longer than three minutes. The primary benefit of video is that it is engaging, but you lose this benefit when your video drags on for too long and loses the viewer’s attention.
Moreover, it’s important to keep the tone friendly and conversational. You want your brand to come across as fun, familiar, and inviting rather than cold and formal.
Work With Digital Spark Studios
Well-planned corporate recruitment videos help businesses find, attract, and retain the best available talent. By focusing on highlighting your company’s unique benefits and cultural aspects, you can appeal to a new generation of talented job seekers.
At Digital Spark Studios, we work with brands across all industries to help them plan and produce engaging recruitment videos that help them build skilled teams. Our production team will work with you to create a video that clearly demonstrates your company culture and represents your brand in a positive light.
Contact us today to learn more about our professional corporate recruitment video production services.
