Amazon Product Video Tips for Success
Optimized Amazon product videos help brands generate brand awareness, consumer interest, and sales revenue. Videos keep customers engaged, encourage them to learn more about your products, and differentiate your products from your competitors’ products.
But selling on Amazon is extremely competitive, making it important for brands to understand how to maximize the reach and impact of their Amazon marketing videos. Effective product videos need to highlight the features and benefits of your product while retaining the viewer’s attention.
To help you drive eCommerce product sales and build your audience, here are a few essential Amazon product video tips for success.
Why Video is Important for Amazon Sellers
Product videos are essential in any Amazon marketing campaign. Whether you sell products on Amazon or any other eCommerce platform, video plays an essential role in building consumer trust and encouraging viewers to make a purchase.
According to Wyzowl, 80% of people say that marketing videos make them more confident about buying a product, and 69% say that product demo videos best assist them when trying to make a purchase online.
High-quality product videos give brands the opportunity to demonstrate how their products work, what problems they solve, and what benefits they offer. They help assuage any concerns potential customers might have and give them the extra push they need to finalize their purchase.
7 Tips for Effective Amazon Product Videos
Amazon product videos should be short, engaging, informative, and should clearly highlight the unique features and benefits that your product offers. Your video should focus on promoting your product, not your brand.
Here are seven tips to keep in mind when making your next Amazon product video.
Highlight features and benefits
When customers are buying a product, they’re typically looking for a product to help them solve a recurring problem in their lives.
Your video should focus on explaining the features and benefits your product offers and how your product helps solve a specific issue that your customers face. Discuss what separates you from your competitors.
Choose the right format
Before starting production on your video, consider whether you want to use live-action, animation, or a combination of both.
For product videos, live-action is often preferred as it gives brands the opportunity to demonstrate how their products look and work. This helps ease any concerns customers might have about how the product will actually look and perform once they receive it in the mail.
Animation can be used on its own or in conjunction with live footage to explain how your product works in a more engaging and appealing fashion.
Select appropriate music
Your Amazon marketing video should be accompanied by appropriate background music that matches the tone and energy of your video’s script. A marketing video for fitness equipment, for example, should typically have energetic background music, while a marketing video for beauty products might have more calming and relaxing background music.
Be concise
Amazon product videos should be short to retain the attention of your viewers. Amazon recommends a maximum of 30 seconds, and if possible, you should aim for closer to 15 seconds.
Consumer engagement is one of the primary benefits of marketing videos, but you lose this benefit if your video draws on for too long. After writing your script, be sure to rehearse it out loud to ensure the final product is 30 seconds or less.
Focus on the product
As Amazon recommends videos be 30 seconds or less, you have a very short amount of time to win over customers and make a sale. Be sure to use your time wisely by focusing entirely on the product rather than your brand.
You should reveal your product within the first three seconds of your video. If you wait longer than this, you risk losing customers’ attention.
Use high-quality videos and images
It’s important to use high-quality videos and images to make it through Amazon’s quality assurance and maintain a professional brand image.
If your video is too low-quality, Amazon will reject it. Sellers can use the Amazon Product Video Creation package to upload a video and ensure it meets Amazon’s quality standards. Amazon supports several video file formats, including 3GP, MOV, FLV, AVI, AAC, MP4, and MPEG-2.
You also need to make sure your video’s thumbnail meets the same quality standards as the video itself. Your thumbnail’s aspect ratio needs to be 16:9, and its resolution should be 1920 x 1080px.
Adhere to Amazon’s Video Content Policy
All Amazon sellers should take the time to review the platform’s Video Content Policy and Acceptance Policies. These policies go over all of their content guidelines and clearly state what your video should and should not contain.
For example, Amazon product videos cannot contain any quotes, star ratings, reviews, or letterboxing. Make sure to review these rules and ensure your product video meets Amazon’s eligibility criteria.
Working With Digital Spark Studios
Digital Spark Studios is a leading video production company that works with eCommerce brands and Amazon sellers to help them produce high-quality product videos that contribute to consumer trust and generate sales.
Contact us today to learn more about our professional Amazon product video production services.
