The Ultimate Industrial Marketing Guide
Industrial and manufacturing businesses that want to grow need to adopt modern marketing strategies that generate great ROI and allow them to position themselves in front of their target audiences.
A successful industrial marketing strategy needs to be multifaceted to ensure you are maximizing your reach and impact. To maximize your ROI, it’s important to learn what strategies you can use to reach your target audience, generate qualified leads, and track the performance of your marketing campaigns.
To help you plan your next campaign, here’s the ultimate industrial marketing guide to planning and implementing an industrial marketing strategy.
At Digital Spark Studios, we have extensive experience with industrial marketing that generates results. Contact us today to learn more about our professional video marketing services.
What is Industrial Marketing?
Industrial marketing refers to marketing strategies designed to help industrial and manufacturing businesses put their products and services in front of their target audience. The ultimate goal should be to raise brand awareness, expand your audience, increase engagements, and generate more conversions.
There are a few key differences between industrial marketing and B2C marketing:
Industrial organizations are often marketing more expensive products and services.
Industrial businesses are generally more focused on developing long-term partnerships with other organizations.
Audiences looking for industrial businesses to partner with typically perform more research before making a final decision.
Industrial marketing typically uses B2B marketing tactics to target other businesses and distributors, but industrial and manufacturing businesses that sell straight to consumers may also benefit from B2C strategies.
Key Strategies for Successful Industrial Marketing
To get the most out of your marketing campaign, you need to implement multiple marketing strategies that help you build demand, increase site traffic, and generate high-quality leads.
Here are five key strategies industrial and manufacturing businesses can use to effectively accomplish this.
SEO & PPC
Two of the most effective ways to generate more site traffic are search engine optimization (SEO) and pay-per-click (PPC) advertising.
Through effective SEO, industrial businesses can target high-value keywords that lead to organic site traffic increases and potential leads. This includes optimizing your website for certain keywords and phrases and developing a content marketing strategy that prioritizes SEO.
PPC advertising is one of the most reliable and effective strategies for generating paid web traffic. This strategy allows you to work within your custom budget and can significantly improve your lead generation capabilities. When used alongside an effective SEO strategy, PPC can greatly help you increase your website traffic.
Email marketing
Email marketing is a great way to generate repeat visitors and nurture leads. By joining your email list, subscribers are conveying an interest in your business. Nurturing these leads with relevant, engaging content can encourage them to return to your website and push them closer to making a purchasing decision.
Social media marketing
Social media marketing can be just as effective for industrial B2B marketing as it is for traditional B2C marketing.
Platforms like Facebook, YouTube, and LinkedIn offer access to large professional audiences and give industrial businesses the opportunity to engage with their target markets. Your social media content should be focused on providing valuable information to your target audience. Consider using both educational and promotional content to generate leads while establishing your business as an authority in your niche.
Content marketing
Content marketing is one of the keys to increasing website traffic, establishing thought leadership, and generating qualified leads.
You can use your website’s blog to publish educational content, discuss industry trends, compare your products and services to competitors, and more. Providing high-value content encourages repeat visitors and helps build consumer trust, which can eventually lead to increased sales.
Video marketing
Video content marketing is one of the most effective strategies for industrial marketing. Video is incredibly versatile and flexible, allowing organizations to target audiences across multiple marketing channels and at any stage of the marketing funnel.
Corporate videos, for example, are a great way to build brand awareness, share your company’s values, and build trust. Explainer videos help your audience better understand what your products and services are and how they work. Testimonial videos encourage customers to make purchasing decisions by providing trustworthy testimonies from satisfied clients.
Videos can also be paired with social media and blog content to increase traffic and interactions.
Tips to Optimize Your Industrial Marketing Strategy
Keep these tips in mind to optimize your industrial marketing strategy and experience better results:
Define your audience. The key to creating marketing content that generates leads and conversions is to define your audience and effectively position yourself in front of this audience. Consider who your audience is, what they want, what problems they face, and what their interests are.
Use the right tools. There are several basic marketing tools available that can help you plan, implement, and track the performance of your marketing campaigns. Customer relationship management (CRM) platforms like HubSpot help track and manage leads. Marketing automation platforms like Marketo help businesses easily build and scale marketing campaigns.
Distribution. Effective distribution is essential to ensure your target audience views your marketing content. LinkedIn is a great option for industrial businesses publishing B2B content, and platforms like Wistia are great for hosting and tracking B2B video content.
Track performance. To refine and optimize your marketing campaigns, it’s important to track their performance with tools like Google Analytics and HubSpot. Track metrics such as click-through rates, page views, visit times, and similar metrics to determine whether or not your marketing strategy is meeting your predefined goals.
Work With Digital Spark Studios
Industrial businesses face unique challenges when it comes to developing an impactful marketing strategy, but by following the ultimate industrial marketing guide above, you can implement an industrial marketing campaign that helps your company expand its audience and establish long-term partnerships.
At Digital Spark Studios, we work with businesses in the industrial and manufacturing sectors to help them plan and produce high-quality B2B marketing content that helps them achieve their long-term business goals.
Contact us today to learn more about our professional industrial marketing video production services.