Essential B2B Video Marketing Tips
B2B video marketing is an essential aspect of any successful marketing campaign. 86% of businesses use video as a marketing tool, according to HubSpot, due to its incredible ability to drive engagements, increase conversions, and increase brand awareness.
On top of blogging, social media marketing, and traditional advertising, brands use video marketing to stand out from their competitors and appeal to their target audiences.
But to achieve these benefits, it’s important to carefully plan and implement your video marketing strategy for maximum impact.
To help you get the most out of your marketing strategy, here are six essential B2B video marketing tips.
At Digital Spark Studios, we have extensive experience planning and producing impactful marketing videos that generate results. Contact us today to learn more about our professional startup video production services.
6 Tips for B2B Video Marketing
Successful B2B video marketing campaigns revolve around creating valuable and targeted video content that appeals to your ideal customer. Your marketing videos should tell a story, encourage viewers to take the next step, and need to be thoughtfully distributed to maximize viewership.
Here are six tips to help you optimize your B2B video marketing strategy.
1. Create videos for the entire customer journey
From beginning to end, it’s important to create videos that target each step of the buyer’s journey. Creating videos tailored to customers at different stages in the customer lifecycle helps businesses maximize conversions.
Starting with the awareness stage, brands should create educational and branded content to help onboard customers. Educational content helps build brand trust and establish authority in your company’s niche.
Explainer videos and product videos are great tools for introducing solutions to common problems that your audience faces, encouraging them to take the next step towards making a purchase.
Case studies and testimonial videos are great videos for customers in the decision stage. These videos give customers the extra push they need to make a purchase.
Lastly, support videos, thank you videos, and similar types of content serve as great tools for customer retention.
2. Create detailed audience personas
Successful B2B video marketing starts with understanding who exactly you’re trying to appeal to. To create a video that connects with your customers or clients, you need to know what interests them and what problems they face.
To create more valuable content for your audience, start by creating detailed personas — descriptions that include their beliefs, wants, needs, and pain points. Not only do these personas influence your video content, but they also help determine how to distribute your videos for the best results.
3. Use video to support your written content
Written content is an important component of digital marketing, and video marketing is a great way to support your written content.
There are two main ways to do this: include videos in your blog posts and create videos that cover the same content as your blog posts.
Most online users prefer to watch videos to learn about new topics and products, and by using video to support your written content, you can boost page views and increase conversions.
4. Tell your brand story
To build brand awareness and consumer trust, it helps to form personal connections with your audience.
Brand story videos allow you to explain how your business originated, why it was created, what its mission is, and what its values are. By sharing your brand story, you can create long-lasting relationships with customers, helping you achieve greater ROI from your video marketing strategy.
5. Choose the right platforms
Creating high-quality B2B marketing videos only matters if the right people see them.
Social media is a great choice for B2B videos, particularly LinkedIn, which serves as a great platform for connecting with other businesses and professionals. LinkedIn users are more likely to share informative content with their colleagues, increasing the chances of your videos reaching your target audience.
Hosting platforms like YouTube and Wistia also makes it easier to embed videos on your blog posts and website, which helps integrate your marketing video with the rest of your digital marketing strategy.
6. Track video performance
To ensure your videos are achieving the desired results, it’s important to track key metrics after publishing them. Every video should have a predefined goal that can be measured with analytics.
For example, if the goal is to generate awareness, view count and average watch time are great metrics to track. If traffic and conversion generation is the goal, click-through rates and sign-ups can be very informative.
Measuring performance not only helps you track the performance of your existing videos, but also helps you optimize your future marketing content.
Working With Digital Spark Studios
By creating valuable content that appeals to your target audience, you can maximize the impact of your B2B video marketing strategy.
At Digital Spark Studios, we work with brands to help them plan and produce high-quality B2B marketing videos that foster business growth and generate conversions.
Our creative production team will work with you to plan, produce, and distribute impactful marketing videos that reflect your brand values and goals.
Contact us today to learn more about our essential B2B marketing video production services.
