The Power of Video Marketing in 2022
Social media marketing is an important—and increasingly essential—component of any well-developed marketing strategy, and no social media marketing plan is complete without a video element. In fact, video marketing for social media may be the single most powerful marketing tool at your disposal in 2022.
One of the amazing benefits of investing in video marketing is that videos are versatile. You can get incredible mileage out of a single video. Say you’ve created an exciting company overview video to get your brand name out there and explain what you do to potential customers. That video can be posted in full on your website and on YouTube. It can be played on television and streaming services as an ad. It can be mined for clips to share on social media platforms like Twitter, Facebook, Instagram, and TikTok, giving you tons of content to post. With just one well-made marketing video, you can promote your company across virtually every available channel.
There’s a wealth of content available for consumption online and it's easy for social media users to skip to the next thing. What you post has to be eye-catching and entertaining in order to get people to stop scrolling and pay attention. Visuals grab attention over text posts, which makes video an excellent option for sharing valuable information about your brand. And because watching a video is an activity that demands very little effort or energy, it’s easy for potential customers to engage with video content.
Video content is also highly shareable which is one of the greatest benefits of video marketing for social media. Virality is invaluable for marketing efforts, but even if you don’t go viral, posting videos online is a great way to familiarize your target customers with your brand, build trust and authority, and expand your audience. Because videos are so easy to share, many of the people you reach with your videos are likely to share your content with other people they know who might be interested in your brand. In this way, the efficacy of video marketing builds on itself with no additional resources necessary from you or your team.
What’s more, video marketing works. Video is currently the number one way consumers discover new brands to shop from and 93% of companies say video marketing and advertising has won them new customers. And on social media, there’s tremendous opportunity—Facebook has nearly three billion active monthly users, but as of 2021, only 15.5% of the content on Facebook is in video format. This means there’s room to stand out.
In contrast, TikTok is a video-based platform with over one billion active monthly users; while all TikTok content is video, oversaturation isn’t an issue thanks to the app’s highly intelligent algorithm that targets users with the video content that’s most relevant to them and their interests.
The omnipresence of video as a means to share and consume information is only increasing. The amount of video content on Facebook and the number of active TikTok users go up every year. Get your brand’s name out there with video marketing for social media.
Digital Spark Studios is a full-service video production agency based out of Charlotte, NC. Contact us if you’re interested in working together on creating unique and effective video marketing materials.