The Ultimate Guide to eCommerce Product Videos that Sell
High-quality eCommerce product videos help online brands grow their audiences and drive sales. Not only can eCommerce videos help customers understand what your product is and what it does, but they can also show how it’s better than products offered by your competitors.
Uncertainty is one of the biggest reasons eCommerce brands aren’t able to maximize their conversions. By investing in and distributing eCommerce product videos, you can eliminate uncertainty and help your customers make informed purchasing decisions.
Here’s what you need to create eCommerce product videos that sell.
Why Is Video Marketing Important?
Video marketing is an essential aspect of succeeding as an eCommerce brand. Product videos help your customers better understand your products which makes them more likely to make a purchase. This is important; unlike brick-and-mortar businesses, eCommerce businesses aren’t able to let customers inspect and test products before purchasing.
Consumers also tend to prefer video over other types of content when making purchasing decisions. According to HubSpot:
● 83% of video marketers say that video helps them generate more leads.
● 93% of brands gained new customers due to product videos posted on social media.
● 84% of people say that a brand’s video has convinced them to buy a product or service.
Informative product videos build trust with consumers and differentiate your brand from competitors. Not only do product videos help generate conversions, but they also help you rank higher on search engines by building brand authenticity, reducing return rates, and improving your average order value.
5 Types of eCommerce Videos that Sell
There are several different types of product videos that brands can use to generate more sales and build long-term customer relationships. Here are five of the most common and effective types of eCommerce product videos.
Product demonstration videos
Product demonstration videos are one of the most effective types of eCommerce videos. These videos should show customers what your product is, how it works, and how it should be operated. Seeing your product in action is much more compelling for consumers than reading a description. These videos should generally be very short (<30 seconds) and showcase your product’s key benefits and qualities.
Product explainer videos
Product explainer videos are essentially more in-depth product demonstration videos. These videos are typically longer than product demo videos and should explain what your product is, what it does, and how it works in greater detail. Keep your explainer videos concise and informative and remember to highlight how your product can solve common problems. These videos are essential in helping your customer understand your products before they make a purchase.
Unboxing videos
Unboxing videos showcase a person carefully unpacking your product. The purpose of these videos is to show customers exactly what they receive, what comes in the product box, and how to assemble the product. Remember to film your unboxing videos in an aesthetically pleasing way to keep viewers engaged. You may also consider partnering with an influencer to create unboxing videos that appeal to specific audiences.
Lifestyle videos
Lifestyle videos show customers how your products are used in a practical sense. They feature real people using your products as part of their daily lives.
Lifestyle videos help customers envision how your products can bring value to their lives and help them solve common pain points in their day-to-day lives. Keep these videos relatable and realistic to give customers a clear idea of how your products can be used.
Product testimonials
Social proof is an effective way to encourage customers to make a purchase. Rather than hearing from your brand--which is a biased party--product testimonial videos allow viewers to hear directly from real customers who are pleased with your products. These videos should feature real customers--not actors--and you should let the customers speak freely vs. reading from a script. These videos are effective at easing customer concerns and building brand authenticity.
Working with Digital Spark Studios
ECommerce product videos help online brands grow their audiences, build consumer trust, and generate conversions. Through high-quality product videos, you can differentiate yourself from your competitors and set yourself up for success in the competitive online marketplace. At Digital Spark Studios, we work closely with eCommerce brands to plan and produce impactful eCommerce product videos that convert. Our talented production team works with you to create a video marketing campaign that reflects your brand values and generates more conversions.
Contact us today to learn more about our professional eCommerce video production services.
