5 Types of eCommerce Videos That Convert
Video marketing is an incredibly effective way to boost eCommerce conversions. High-quality eCommerce videos help online retailers build consumer trust, showcase their products in use, and demonstrate what sets their products apart from their competitors’ products.
80% of video marketers say that video is directly linked to an increase in their sales, making it important for eCommerce businesses to utilize video as part of their greater digital marketing strategies.
To help you maximize your sales and get the most out of your marketing efforts, here are five types of eCommerce videos that convert.
At Digital Spark Studios, we have extensive experience with eCommerce videos that generate results. Contact us today to learn more about our professional video marketing services.
Why Video Marketing Matters
Video marketing provides countless advantages for eCommerce businesses looking to boost their online sales.
eCommerce videos:
Help brands build trust by demonstrating how their products work and what value their products offer.
Increase site traffic by providing high-quality, searchable branded content.
Convert viewers into customers by convincing them why they need your product.
Broaden your audience by appealing to mobile and social users.
Through high-quality video production services, eCommerce brands can market their products to larger audiences and stand out in the competitive online marketplace.
5 Types of eCommerce Videos That Convert to Conversions
Effective eCommerce videos should showcase your products in a positive light and demonstrate the value that they offer. Marketing videos should be relatively short to retain viewers’ attention, tell a story that connects with your audience, and be distributed across multiple online channels to maximize their reach.
From explainer videos to unboxing videos, there are several types of eCommerce videos that online businesses can use to effectively market their products and generate more conversions.
1. Explainer videos
Explainer videos are one of the most effective and widely used types of eCommerce videos as they can thoroughly and concisely explain your product to viewers.
Explainer videos should tell a story that includes a common situation or problem that your customers can relate to and explain how your product solves this problem. These videos can be animated or live-action and should generally be two minutes or less in length.
These videos generate conversions by helping customers understand what your product is, how it works, and why they need it.
2. Testimonial videos
Brand trust is an incredibly important factor for customers deciding whether or not to make a purchase. Testimonial videos do a great job of helping eCommerce brands establish trust and authority.
Testimonial videos consist of real customers sharing their stories and experiences with your business and products. Viewers are much more likely to trust real people over brands trying to sell their own products.
When creating a testimonial video, be sure to use real customers and let them speak for themselves rather than reading from a script. Encourage them to share details regarding what they like about your product and how it has helped them.
3. Product-in-use videos
Product-in-use video encourages customers to make a purchase by showcasing how your product is used in real-world scenarios. This helps customers understand the practical applications of your product.
Product-in-use videos may incorporate elements of how-to videos to help viewers understand how your product works and should generally be one minute or less in length.
4. Tutorial videos
Tutorial or how-to videos demonstrate how your product works and how its’ meant to be used. This helps viewers understand what value your product offers while showcasing its key features. These videos are effective in converting skeptical consumers that aren’t sure whether or not your product will fulfill their expectations.
This type of video is particularly beneficial for complicated products or niche products that customers may not have any experience with. Tutorial videos should feature step-by-step instructions and explain how customers can get maximum value out of the product.
5. Unboxing Videos
Unboxing videos show customers exactly what they can expect when they order your product. These videos showcase the entire unboxing process and walk customers through the setup process. Unboxing videos are particularly common for tech products and can give customers the extra push they need to make a purchase.
Working With Digital Spark Studios
Digital Spark Studios is an industry-leading video production company that works with eCommerce brands to help them plan and produce high-quality marketing videos that increase brand awareness, build brand trust, and generate more conversions.
Our creative team will work with you to determine what type of video works best for your product and create an impactful video that represents your brand and products in the best possible light.
Contact us today to learn more about our professional eCommerce video production services.
