Video Distribution Strategy in 2021
Video marketing is an incredibly effective marketing tool for businesses in all industries. Consumers tend to find videos more engaging and informative. With a strong video marketing strategy, brands can generate awareness, build trust, and increase sales revenue.
But to maximize the impact of your video marketing campaign, you need to understand how to effectively distribute your videos. By understanding modern video distribution strategies, you can ensure your marketing videos reach the right audience.
Here’s what you need to know about video distribution strategies in 2021.
Understanding Video Distribution Channels
Effective video distribution relies largely on posting your videos on the right marketing channels. This includes social media platforms like Twitter, Instagram, and Facebook, video-hosting sites like YouTube and Wistia, and your own company website.
To get the most out of your marketing videos, it’s important to understand where your target audience spends most of their time online and where they are most likely to see your video.
Social media
Social media platforms offer incredible opportunities for brands to connect with their target customers in an organic and engaging way. Social media video distribution is a critical aspect of building brand awareness and expanding your audience.
Depending on your target audience, you might find more success posting videos on certain social platforms than you do on others. For example, B2B marketing videos that cover high-level topics or serve as thought leadership pieces are typically best suited for platforms like LinkedIn or YouTube, while consumer-facing marketing videos are better suited for platforms like Twitter and Instagram.
B2B video hosting websites
There are several video hosting and sharing sites designed specifically for businesses to use to enhance their video marketing efforts, including:
● Brightcove
● Vidyard
● Vimeo Pro
● Wistia
Sites like these offer advanced features like customizable call-to-actions (CTAs), detailed analytics, audience targeting options, and automatic SEO to help businesses maximize the reach of their videos.
Website distribution
Your company website is an incredibly important platform for video distribution. Your website is where customers go to learn more about your brand, products, and services.
You can use videos on your homepage to help viewers learn more about your company culture and history. You can include videos in blog posts to make them more engaging, and you can use videos in your help center to offer more helpful answers to common customer questions.
You can also include explainer videos, product videos, and testimonial videos, on eCommerce pages to give customers the extra push they need to make a purchase.
Direct distribution
Videos can and should be included with your direct marketing materials to nurture leads and engage prospective customers.
For example, you can include product videos in marketing emails to advertise products to new customers. You can also include video thumbnails that link to your website to push customers further down the marketing funnel.
Chatbots also offer great direct marketing opportunities. For example, your chatbot’s greeting message could include a welcome video that shortly introduces your business and encourages customers to learn more about your products and services.
Tips for Building a Video Distribution Strategy
Building an effective video distribution strategy is mostly about identifying your target audience and learning more about their behavior and preferences. After identifying your target audience, you need to consider your marketing goals and build a distribution strategy that helps you achieve these goals.
Here are a few key tips in mind to help you develop a successful video distribution strategy.
Consider your goals
What do you want your videos to achieve?
Deciding what you want the outcome of your video marketing efforts to be will help you find the right platforms for distribution. If your goal is to build brand awareness, social media should be your priority. If you want to guide customers through the sales funnel, distributing videos across your business website will likely be the most effective option.
Focus on video SEO
When posting your marketing videos on platforms like YouTube, it’s important to focus on SEO to help customers find your videos.
To do this, you should:
● Use a relevant keyword in your title
● Add a video description that includes relevant keywords
● Enable captions
● Disable autoplay
● Add relevant tags
Focusing on SEO will help make sure the right people come across your video.
Keep your videos short
Make sure your marketing videos are short and concise. Viewers’ attention spans are often short. They don’t want to sit through a several-minute-long ad while scrolling through their timelines.
While the ideal length for marketing videos depends on the specific type of video you’re making, you generally don’t want videos to be longer than two minutes. Short videos are more shareable and make it easier to get your point across before viewers decide to continue scrolling.
Keep it balanced
To get the most out of your videos, you should avoid putting all of your eggs in one basket. To maintain balance, it’s important to choose several channels to distribute your videos on.
In general, you should choose four to six channels to include in your distribution strategy. This can help you achieve your main goals while also contributing to long-term growth by helping you achieve secondary goals on different channels.
Working With Digital Spark Studios
Understanding how to effectively distribute your marketing videos is the key to getting the most out of your video marketing strategy.
At Digital Spark Studios, we work with businesses in all industries to help them create high-quality video marketing content that engages their customers and represents their brands in a positive light.
Contact us today to learn more about our professional video production and marketing services.
