Visual Storytelling and Brand Awareness: Where Manufacturers Fit In
Visual Storytelling and Brand Awareness: Where Manufacturers Fit In
Stand Out From Your Competition
Video marketing isn’t just for trendy eCommerce companies and big-name corporations anymore. It’s time for industrial and manufacturing brands to rejuvenate their approach to marketing.
In a space where video is an underutilized resource, it’s easy to be cutting-edge. All you have to do is strategically develop dynamic and engaging video marketing content that captures the attention of both your current and potential clients. We promise—it’s not nearly as hard as it sounds.
Industrial video is the perfect way for your business to enhance its marketing efforts by displaying its manufacturing processes and internal workings. Utilizing visual storytelling gives you the power to define what being an industrial brand means for your company. Manufacturing videos and other industrial marketing videos can build brand awareness, consumer trust, and client loyalty—all of which can have a positive material impact on your business’s revenue.
Create the Videos that Make Sense for Your Brand
Explore all the different types of video marketing content available to you
New product explainer videos
Post-sales training series
Customer testimonials
Company story video
Thought leadership videos
New hire training videos
Warehouse safety videos
Recruitment videos
Product demonstrations
Manufacturing overview videos
The options available for your video marketing strategy are endless. With so many types of videos to utilize, you can choose exactly what makes sense to meet your brand’s needs.
Explainer videos
Explainer videos are concentrated on a specific subject and clearly explain the topic in a concise and accessible way. Explainer videos are educational in nature and serve to empower your customers by helping them understand your products and services. They’re a great way for manufacturers to demonstrate their expertise. You can utilize explainer videos to position your company as knowledgeable and helpful.
Post-sales training videos
Post-sales training videos are content designed to support new customers after they sign on with your business. These videos clearly explain how your products and services work as well as the ways in which your customers can take advantage of those products and services. Customer training videos can make customers feel valued and encourage them to spread the word about your brand’s best practices to other potential customers.
Customer testimonial videos
Testimonial videos offer potential customers social proof that promotes authenticity and engagement. In a customer testimonial video, a satisfied client has the opportunity to express themselves and use their own words to convey their satisfaction in a conversational way that establishes trust. Well-made testimonials inspire an emotional response that makes potential customers more likely to trust your company.
Company story videos
Most visitors to your website are more likely to watch a company story video than they are to read an “About” page, so think of this video as your opportunity to introduce your company. You can explain your founding and history, brand values, primary products and services, and company culture. These videos are typically used to acquire new customers and generate leads by establishing consumer trust and making personal connections with viewers.
Thought leadership videos
Thought leadership videos are most often used for B2B marketing. These educational and informational videos cover specific topics or concepts related to your business and industry. In a thought leadership video, you explain an industry concept and then offer a unique or forward-thinking perspective on it. This establishes your company as an authority on that subject and within your industry.
New hire training videos
Manufacturing work is demanding, which is why industrial brands rely on skilled workers who can work in an industrial manufacturing environment safely and effectively. To ensure workers are safe and effective, companies must create detailed and accessible training materials that enable employees to easily absorb all necessary information. Training videos use direct language, clear audio, subtitles, and engaging visuals to set new hires up for success.
Recruitment videos
Recruitment videos help you to attract skilled workers in a competitive hiring landscape. Recruitment videos can be used to give insight into your company’s culture, values, and purpose. You can also highlight recent business successes in recruitment videos. The point of these videos is to show candidates that your company is a positive working environment that can help them achieve their career goals.
Product demonstration videos
Product demo videos are a critically important sales and marketing tool for any company that sells its products online. These videos are focused on visually demonstrating how your product looks in person, how it works, how it’s used, and how customers can operate it. Your demo will highlight your product’s key features and benefits while explaining how the product solves a particular problem. Product demo videos are valuable for differentiating your products from your competitors.
Warehouse safety videos
Warehouse employees work with a variety of potentially dangerous tools and equipment. To minimize employee injuries, maintain low employee turnover, and reduce your liability risk, it’s important to create and distribute effective warehouse safety training videos that go over key workplace safety practices and procedures. There are several different types of warehouse safety training videos you can use as part of your training program, from general safety training videos to equipment training videos.
Manufacturing overview videos
Manufacturing overview videos are high-level marketing videos that demonstrate what your company does, explain its manufacturing process, and discuss what sets your company apart from other manufacturers. Manufacturing overview videos might showcase a particular product that your company specializes in manufacturing and walk the viewer through the production process. These videos help to establish your business as an authority in your industry and grow your audience at a higher rate.
Unlock Hidden Opportunities and Maximize Business Value
Build your brand with video
Investing in industrial video production allows you to reap the many benefits of video marketing.
✓ Heighten brand awareness
✓ Develop your social media presence
✓ Gain consumer trust
✓ Increase sales revenue
✓ Solidify customer relationships
✓ Stand out from competitors
✓ Establish market expertise
✓ Build your team and culture
Videos are flexible and reusable content that can be repackaged to support various business functions and initiatives. When you dedicate resources to industrial video production and developing a video marketing strategy, you’ll receive exponential dividends that build your brand and grow your business.
For manufacturers, one of the biggest opportunities of video marketing is how it can be utilized to differentiate your company from its competitors. Manufacturing processes can seem dry to many people, and to industry outsiders, all manufacturers appear more or less the same. You can use industrial video to market your company as more exciting, trustworthy, in touch, and unique than all of your competitors. Don’t underestimate the benefits of video marketing in the manufacturing industry. When done right, this will generate a higher volume of qualified leads, increase conversions, and improve your sales revenue.
How to Leverage Visual Storytelling to Build Brand Awareness
Unlocking the potential of industrial video is easier said than done, but it’s not nearly as difficult as it seems.
Planning Your Industrial Video Marketing Campaign
Before you start producing any video marketing content, first ask yourself these five questions.
Who is my audience? Clearly define your audience to ensure the video caters to their unique priorities and preferences.
What are my goals? Clarify what you want to achieve with your video marketing efforts, then set realistic goals.
How will I measure success? Determine what metrics you’ll be tracking to assess if you’re meeting your goals.
How do I want my company to be perceived? Consider how you want this video to affect your brand reputation and don’t be afraid to be specific.
Does my team have the expertise to create a successful video campaign? If you don’t, that’s okay. Digital Spark Studios is a full-service video production company and video marketing agency specializing in manufacturing and industrial video production.
Once you’ve defined your audience, goals, KPIs, and capacity, you can start brainstorming video project ideas. During the video idea generation process, be sure to consult client-facing co-workers such as salespeople, relationship managers, and customer service representatives. These people will have the most well-developed understanding of client wants, needs, and pain points.
It’s also valuable to the brainstorming exercise to speak to frontline employees such as manufacturing operators, machinery technicians, and assembly line workers. They’ll likely have insights that will benefit your B2B positioning and company branding.
Once you’ve reviewed the types of video marketing approaches available to you and identified the video concept you want to use, the next step is to create a script. To do this, first prepare a brief that dictates what the guidelines for the script are. Use the brief to create an outline that establishes the flow and progression of your video. Once you have a brief and an outline to work from, you’ll find that writing the script itself isn’t hard at all.
The next step in the process is production and videography, when you actually start to make the video itself. It’s important to utilize high-quality equipment and production best practices to ensure you end up with a first-rate product. The same holds true for post-production and editing. Don’t cut corners with your editing software or procedure.
If your team doesn’t have the expertise to successfully execute any part of the industrial video production process, you can reach out to the Digital Spark Studios team.
How Digital Spark Studios Works With Industrial & Manufacturing Brands
Digital Spark Studios is a full-service video production agency based out of Charlotte, NC. Our team of creative professionals takes a consultative approach during the creative process, collaborating with our clients as partners. We invest in your projects because our top priority is presenting you with a flawless final product that checks every box you need it to.
As a full-service video production company, we’re able to work with you through every step of the creative process, from pre-production to post. Our flexible services can be customized to address your company’s specific needs, whether that means creating a series of videos from start to finish or simply stepping in to help with videography and editing as needed.
We believe in embracing the new, the innovative, and the cutting-edge. Whether that means filming a manufacturing video on your factory floor, incorporating augmented reality into a product demonstration video, or seamlessly blending live-action footage with animation to build engagement in your company story video. Our team of innovators is here to bring your video marketing vision to life.
Why Video Marketing Matters
Video as a medium is on the rise and as with any major consumer trend, businesses must adapt in order to maintain customer engagement and facilitate growth. Video marketing also offers a litany of benefits compared to traditional marketing strategies. Grassroots and organic marketing are simplified by the growth of video because of how easily shareable video is.
Video marketing materials are more than just shareable; they’re memorable. Text-based marketing content has been proven to be significantly less memorable than video marketing content. Most people who see your ads probably aren’t in the market for your products or services at the moment; effective video marketing improves the chances that, when they’re ready to make a purchase, they remember your company and regard it positively.
Most people don’t have a deep understanding of the manufacturing industry or what industrial and manufacturing brands do. Video is the perfect way to inform them, but most brands in the space aren’t taking advantage of the opportunities video presents them. By getting ahead of the video marketing trends in your industry, you can build brand awareness and work to establish market dominance.
Ignite Your Digital Spark
Ready to make the leap and embark on your industrial video marketing journey? Reach out to the Digital Spark Studios team today.