4 Ways Animation Can Benefit Industrial Video Marketing Strategies
Full-fledged video marketing strategies are still relatively new in the industrial and manufacturing worlds. This sometimes results in industrial brands not having complete knowledge of all the video marketing strategies and tools available at their disposal. Animated video marketing content is one of those tools that is often forgotten or left behind. However, animation can actually offer a variety of different benefits to any industrial video marketing strategy. Let’s review some of the reasons why industrial marketing professionals should incorporate more animated videos into their marketing campaigns.
Animation Fills in the Gaps
One of the challenges of industrial video production is that it can be difficult to safely record quality live-action film in an industrial working environment without disrupting workers on the floor. When you’re unable to get the video footage you were hoping for, animated video is a great way to augment your video marketing materials. Leveraging animation can allow you to create more full and robust video content without jeopardizing worker safety or productivity.
2. Animated Video Promotes Accessibility
Industrial environments are unfamiliar to a lot of people. For individuals who haven’t been exposed to your industry, video footage of your facilities may be overwhelming, confusing, or distracting. Utilizing animation to support your industrial video marketing strategy can help make your video content more accessible to people who aren’t in your industry. If you’re trying to appeal to clients who don’t have an industrial background, accessible animated video can be a game-changer that differentiates you from your competitors.
3. Animated Video Introduces Variety
Animated marketing videos also offer the enormous benefit of creating variety and visual interest. Different types of video content will appeal to different audiences. Having both animated video content and live video content in your industrial video marketing strategy will help to broaden the appeal of your materials and consequently promote increased engagement. You can have videos that are solely and/or partially animated depending on the needs of your marketing department and the goals of your video marketing campaign.
4. Animation Offers Simplicity
Industrial and manufacturing industries and work processes can be complex and difficult to understand for those who aren’t industry professionals. It can also be difficult to capture the full scope of what an industrial company really does. One of the biggest benefits of animated video marketing content is that it’s simple, clean, and digestible. Animation allows complex manufacturing processes to be distilled down into an easy-to-understand representation of the actual processes and products.
Animated Video Helps Ignite Your Digital Spark
Digital Spark Studios is a full-service video production agency based out of Charlotte, North Carolina. We specialize in helping brands create powerful video marketing materials and focus much of our business on working with industrial and manufacturing clients. If you’re interested in working with us on your next video marketing project, contact our team today.