Why You Should Use Product Videos on Amazon
Any brand-registered seller on Amazon can add product videos to their listings. Product videos allow Amazon sellers to introduce and demonstrate their products in an informative and engaging way. By using product videos on Amazon, sellers can boost their conversions, gain long-term customers, and ease any concerns buyers might have about buying your products without being able to see them in person. Here’s why you should use product videos on Amazon.
What Are Product Videos?
Product videos are marketing videos that introduce, demonstrate, and explain your product to potential customers. These videos are essential for Amazon sellers as customers aren’t able to see or test your product in person before making a purchase. As a result, they rely on high-quality product videos to learn everything they need to know about your product before buying it.
Types of product videos
There are several types of product videos that can help Amazon sellers increase their sales, including:
● Product demonstration videos
● Product explainer videos
● Unboxing videos
● Product in-use videos
● Customer testimonials
● Product lifestyle videos
Each of these product videos aims to highlight the key qualities and benefits of your products to help push customers through the final stages of the sales funnel.
Why You Should Use Product Videos on Amazon
Amazon is an extremely competitive marketplace. Sellers depend on effective product videos to help them stand out against the competition and gain long-term, loyal customers. Product videos explain your products in-depth while showcasing their features and benefits. They offer a way for shoppers to learn everything there is to know about your products in a short amount of time. Amazon product videos help buyers make purchase decisions. According to Wyzowl:
● 96% of people have watched a video to learn more about a product.
● 88% of people say that a brand’s video has convinced them to buy a product or service.
● 73% of people say that they would prefer to learn about a product by watching a short video rather than reading an article, viewing an infographic, or viewing other types of marketing content.
Amazon sellers that want to boost conversions and stand out from their competitors should be using product videos to engage with shoppers.
How to Add a Product Video to an Amazon Listing
Adding a product video to an Amazon listing is a simple and straightforward process. Brand-registered Amazon sellers in the US can follow these steps to upload product videos on Amazon:
Log into your Seller Central account.
Select Inventory.
Select Upload & Manage Videos from the dropdown menu.
Click Upload Video and choose the video file that you want to upload.
Enter a title and other information for your video.
Choose and upload a video thumbnail.
Click Submit.
After clicking Submit, your video will be sent to Amazon for approval, which may take a week or longer. Once the video is approved, the status will be set to ‘live,’ and the video will appear on the product detail page.
How to Create High-Quality Product Videos
To get the most out of your product videos, it’s important to be as concise as possible and deliver your information in an engaging way. Follow these tips to create a high-quality Amazon product video:
● Analyze your target audience to create a video that appeals to their wants, interests, and needs.
● Keep the video short. Generally speaking, videos should be under two minutes for maximum engagement.
● Demonstrate how your product works, explain its features and benefits, and show how customers can use it in their day-to-day lives.
● Be mindful of lighting to ensure your product is clearly visible.
● Choose background music that fits the tone of the video.
● Include a completing call-to-action (CTA) to encourage customers to make a purchase.
For Amazon sellers, in particular, product videos need to adhere to Amazon’s community guidelines. Otherwise, your product videos may not be approved, and you will have to remake your video to adhere to these guidelines.
Working With Digital Spark Studios
Amazon sellers can use product videos to enhance their product pages, establish trusting relationships with customers, and increase their sales. As the Amazon marketplace is extremely competitive, product videos are essential tools that help sellers stand out from their competitors. At Digital Spark Studios, we work closely with Amazon sellers and eCommerce brands to create engaging product videos that resonate with buyers. Our professional video production team has extensive experience producing product videos that help brands increase sales while adhering to their brand values.
Contact us today to learn more about our professional eCommerce video production services.
