Video Asset Management 101
For those who haven’t worked with video marketing or video production, the term “video asset management” may be mysterious and confusing. In reality, video asset management is a straightforward cornerstone of video production and distribution. In this blog, we’ll review the definition of video asset management, how it works, and why it’s valuable.
What is Video Asset Management?
A video asset is a piece of digital video content that offers some value to your organization. For example, if your company has product demo videos, customer testimonial videos, or training videos, they would be classified as video assets because they serve a purpose that brings value to the company.
Because videos are large files that require substantial digital storage space, a management solution is necessary to house and organize them. Video assets are most commonly managed via digital organization software, either referred to as video asset management software or digital asset management software.
What Does Video Asset Management Software Do?
Video asset management software offers more features and benefits than just saving all of your organization’s video assets in a centralized location—although that is one of its core functions. Because video asset management software is specifically designed to host videos, it has benefits that other storage softwares can’t offer. For example, videos require considerable bandwidth because of their large file size; video asset management software is designed to smoothly and quickly process those files in a way other file management softwares are not.
Many video asset management softwares also offer additional organizational features such as built-in naming conventions, tags, intelligent search functions, metadata, and encryption. Video asset management software is also useful for uploading raw video files into editing programs.
Who Benefits From Video Asset Management Software?
Video asset management software is useful for departments or companies with creative purposes, such as advertising, marketing, production, and content creation. Any industry that creates and uses video content as one of its core functions can utilize video asset management software to its benefit.
In large companies where teams who don’t create video might use video, these softwares make it easy for everyone to find, access, and share the video files they need without any hassle. And the organizational features in video asset management softwares ensure that even when video is moving between teams, everyone is using the correct videos and versions of those videos for their purposes.
What Do I Look For in a Video Asset Management Software Program?
What to look for in your video asset management system depends on your unique purposes and needs:
How much storage space will you require?
How many people will be using the software?
Is the software you want to use compatible with your current tech stack?
Is the software scalable or customizable at all?
Is it hosted locally or in the cloud?
Make a list of features that you need in your video asset management solution and use that to guide your shopping.
What Will I Put In My Fancy New Video Asset Management Software?
Videos made in collaboration with Digital Spark Studios, of course—and probably your existing video library as well.
Digital Spark Studios is a full-service video production and video marketing agency based out of Charlotte, NC. We’ve worked with major corporations spanning a variety of industries as well as with individuals who just needed one well-done video. We believe in serving as collaborative partners all the way from pre-production to post, adjusting our process to address our clients’ unique needs. If you’re ready to ignite your digital spark, you can contact us today.