Our inspiration came from the mind of our CEO. As a former athlete that discovered that elite-level athletes live in this special place. A place above the ceilings of the everyday athlete. A place that exists before the sun rises and after it sets.
A lonely place.
A place where real progress hides and an elite level of champion is born.
TREK BIKES
Lonley
“This is not a story about community.”
This is a video about that small percentage of riders that go that extra “mile”. That small percentage of riders that rise before the chirping of the birds because of a deeply integrated need for progress.