Our friends at Atlas Copco are the world’s Swiss Army Knife. We’re talking big business here. A worldwide company with 10k+ employees, 100 locations in over 70 countries.
Their products help customers achieve sustainable productivity in a wide range of markets like general engineering, manufacturing, process industries, construction, automotive, electronics, oil, and gas, you name it.
When The Stylistics say “people make the world go round,” they were probably referring to the people at Atlas Copco specifically... A fair guess in my opinion.
ATLAS COPCO
Anthem
“Reliability and productivity are key factors as your time is precious and your deadlines are tight.”
— ATLAS COPCO
With 71 years of business in the US, it was time to update their video game. The world deserves to know who they are and how its biggest projects can rely on them to maintain maximum productivity. Productivity being a key word in their business, that value was displayed front and center on our very first meeting with them. Every moment since was a step forward as we collaborated and developed their stories in pre-production.
Productivity.
Director Joshua Hieber and Project Manager Lesley Taylor put their heads together behind the scenes.
“Just like their services, they were reliable, well organized, and enthusiastic go-getters. They are the type of people you’d want to have a beer with after work. ”
— JOSHUA HIEBER - DIRECTOR
The goal
To create a video that shows potential customer WHY they should use Atlas Copco services.
Okay, easy enough, especially when they’re the only company among their competitors that offers clients zero downtime, and has freshly replaceable and serviced units for them to quickly hitch to a truck and skedaddle. No other company provides this added-on service to the products they sell, so these were the main points that had to be hammered home.
A company that size, with that many offered products, naturally has a lot to communicate. So we split their communication needs into two videos. The Who We Are video seen in the banner at the top of this page, and a more in-depth video called Why Service?. This video is a longer more in-depth look at their company that educates their clients by diving into how they can effectively serve their needs in 4 easy to consume sections.
