NINJA KITCHEN - COMMERCIAL

POWER. SPEED. INTELLIGENCE.

A smoothie is like jazz.

Jazz is an art form that has no rules. No guidelines. Jazz is an art form that relies on instinct, taste, and preference. There is no set of ingredients that will provide an identical outcome to the last performance.

A smoothie is like jazz.

No matter who you are, no matter your taste or preference, you can find a smoothie that you can love. It’s simple, grab a bunch of ingredients that you like independently, throw them in a blender and see what happens. Too sweet? Add more citrus. Too sharp? Add more sweetener. It’s a constant back and forth between creating something new and homing in on something you love, and then, even when you think you’ve figured everything things out, an under ripened banana can change the entire taste and consistency.

Scroll down to see some behind the scenes of the Ninja project.

• Director: Adam Sewell

• DP: Adam Sewell

• Gaffer: Taylor Drake

• Editor: Taylor Drake & Adam Sewell

• Colorist: Adam Sewell