How to Write a Training Video Script

Dec 14

Training videos help businesses improve the skill level of their workforce, increase productivity, and boost workplace efficiency. But to achieve these benefits, it’s important to understand the key steps of the industrial video production process.

The first step towards creating a successful training video is writing an effective script. The script determines the message, length, tone, and style of your video. It needs to appeal to your employees, clearly convey a message, and be concise to keep employees engaged.

Here’s everything you need to know about how to write a training video script.

Why Training Videos are Important

For industrial and manufacturing businesses, training videos are important tools that help onboard and train employees. Training videos contribute to the development of more skilled workforces and help businesses boost efficiency across the board.

Training videos are cost-effective and help businesses establish consistent training procedures to ensure all employees are on the same page and understand important processes and procedures.

6 Steps for an Effective Training Video Script

Writing a training video script requires thoughtful planning and execution. You need to carefully consider your key message and write a script that conveys this message in a way that appeals to your employees.

Here are six important steps to keep in mind when writing a training video script.

1. Prepare a brief and outline

All commercial video projects start with creating a project brief that details what your goals are, what topics need to be covered, who the target audience is, and what you want the audience to take away from your video.

After writing your brief, you can start to work on the outline for your script. The outline should be more in-depth than your brief and establish the flow of the video. It should break down the main topics and subtopics of the video, and the structure of the outline should flow naturally from one scene to the next.

2. Use a conversational tone

Whatever the main topic of your script is, it's important to stick to a relaxed and conversational tone to encourage employee engagement and make it easier for viewers to process the important information contained in the video.

Stick to second-person (“you”) when writing to make sure the viewer feels like you’re talking to them, not at them. You want your training video to feel like a conversation between you and your employees, not a lecture.

3. Keep it concise

Your video should be as short as possible without sacrificing the quality of your message. Training videos often need to be longer than standard marketing videos due to the amount of material they need to cover.

For training videos that run longer than five to 10 minutes, consider splitting the video into multiple parts to make it easier to process. Long training videos get boring quickly, and you don’t want your employees to check out halfway through.

4. Use short sentences

When writing your script, try to use short sentences and simple vocabulary. The goal of training videos is to make sure employees retain important information related to their work. By using short, easy-to-understand sentences, you can avoid misunderstandings.

Think about how you would explain the topic of your video to your friend in a casual conversation and try to replicate that tone in your script.

5. Use straightforward vocabulary

You should be sure to carefully consider what vocabulary you use when writing your script. Training videos are not the place for complex vocabulary that may cause confusion and misunderstandings. Instead, you want to use clear, concrete words that have single meanings so as to not confuse any viewers.

The type of training video you want to make also determines what type of words you should use. For example, onboarding videos should avoid using too many industry-specific terms that might throw off new hires.

6. Rehearse your script

To ensure your script flows naturally and is easy to understand, you should rehearse it out loud several times before finalizing it. Make sure that, when read aloud, the script is as clear as it needs to be to effectively convey your core messages.

Reading your script out loud will help you figure out how to reword it to make it more effective. Remember, training video scripts don’t need to sound overly formal or professional. They need to explain business processes and procedures as simply as possible.

Working With Digital Spark Studios

Industrial training videos are effective tools that help businesses boost productivity and improve their employees’ skills and knowledge.

At Digital Spark Studios, we work with businesses across all industries to help write, plan, and produce high-quality training videos. From scriptwriting to production and delivery, our experienced creative team can assist or lead at any stage of the production process.

ClickGiant Marketing