6 Tips for Brainstorming Video Project Ideas
For many industrial and manufacturing brands, video content is a new part of their marketing strategy; they may not know how to approach it. If this applies to you, don’t worry. Video isn’t nearly as unwieldy as it may seem. Once you get comfortable with the video content brainstorming process, you’ll be able to build momentum and get creating in no time. To get started, you can utilize these six tips on brainstorming video project ideas.
Tip #1: Set Your Goals
When you’re coming up with an idea for a video project, the first thing you need to do is define your goal. Why are you creating this video? Who is your audience? What do you want viewers to take away from the video? Write down your answers to these questions and use them to guide the rest of your brainstorming and planning.
Tip #2: Consult Client-Facing Co-Workers
It’s important to create video content that clients and prospects will find valuable. Poll your sales, relationship management, and customer support teams. Ask them what questions they get asked most often. Is there a way your video can answer those questions? This insight can be a great resource for generating video ideas.
Tip #3: Look to the Industry
Are your competitors or other companies in similar industries creating video content? If they are, you can review their content to look for gaps. If there’s a topic or type of video that would be valuable in your industry that no one else is making content about, then that’s a prime opportunity for your team to create successful videos. You can also think about what types of videos would have been useful for you to watch when you were new to the industry.
Tip #4: Remember Your Branding
As you brainstorm video project ideas, make sure you check them against your company’s mission statement, core values, and overall branding to ensure that you’re in line with the organization’s voice. The strongest company-generated video content has strong branding that customers will remember as associated with your company. Videos about your mission and values can be an easy and straightforward way to achieve this, so don’t forget to review those details when brainstorming to use them for information.
Tip #5: Put Boots on the Ground
In a corporate office, it’s easy to become disconnected from frontline employees working on the floor, but to create effective video content, you often need to tap into those workers. What do they do during their workdays? What do they care about? What’s their experience with the company? Speaking with and observing these employees can offer a wealth of creative inspiration.
Tip #6: Seek Expert Guidance
If generating video project ideas, then producing, editing, and deploying those videos seems overwhelming, don’t worry. Digital Spark Studios is a full-service video production and video marketing agency based out of Charlotte, NC specializing in industrial and manufacturing video content. If you’re ready to ignite your digital spark, you can contact us today.