How to write a script for corporate videos

Mar 31

Corporate videos are effective marketing tools that can help your business capture new audiences, create leads, and generate more revenue. But to achieve these benefits, it’s important to create impactful videos that resonate with your target audience, and doing so starts with writing an effective script.

Writing an engaging script is an essential part of the corporate video production process and requires you to carefully craft a story and message that connects with your target customers. By learning how to write an effective script, you can create corporate videos that encourage audiences to engage with your brand and take steps towards making a purchase.

Here’s everything you need to know about how to write a script for corporate videos.

HOW TO WRITE AN EFFECTIVE CORPORATE VIDEO SCRIPT

Writing an effective corporate video script involves establishing a clear message, identifying your target audience, telling an impactful story, and refining your script to ensure it aligns with your goals and your audience’s interests.

Here are the steps you should take to write an engaging corporate video script.

START WITH A CREATIVE BRIEF

Every video production project should start with a creative brief. Your brief should answer several key questions about your video, such as:

● What is the purpose of your video?

● What do you want viewers to take away from your video?

● Where are you going to distribute your video?

● What type of video do you want to make (e.g. explainer video, branding video, product demonstration video, etc.)?

Your creative brief should serve as an outline for your video. Answering questions like these will make it easier to write a script that appeals to your audience while helping you achieve your marketing goals.

DETERMINE YOUR TARGET AUDIENCE

In order for your script to be effective, it needs to be tailored to your target audience. To write a script that tailors to your target audience, you first need to know exactly who your target audience is.

Ask yourself the following questions:

● Who is my target audience?

● How old is my target audience?

● What are their online habits?

● Where do they go to find product/company information?

● How much do they make?

● What jobs do they have?

● What are their interests?

● What are their pain points?

Before working on your video script, try creating a customer profile that answers questions like these. Doing so will make it easier to write a script that is tailored to your audience’s interests, values, and needs.

TELL A STORY

In your creative brief, you should establish a core message that you want your video to communicate. After establishing your message, though, you need to figure out a way to turn your message into a story that resonates with your target audience.

Your story doesn't need to be long or complicated. In fact, it should be simple, straightforward, and easy to follow. The story should cover a common situation or problem that your audience faces and explain how your company, product, or service can solve this problem.

MAKE IT SIMPLE AND CONVERSATIONAL

Corporate video scripts shouldn’t be overly professional or formal. To keep viewers interested and engaged, keep the tone of your script simple and conversational. Use accessible and straightforward language. Being too formal will make it hard for viewers to connect with your brand on a personal level.

KEEP IT SHORT

When it comes to corporate marketing videos, shorter is almost always better. Your script should generally be as short as possible without sacrificing the quality of your message. Make sure to stick to a single topic and message, and avoid repeating yourself.

As a general rule of thumb, corporate videos should be under two minutes long. While some videos may require a longer runtime, you risk losing viewers’ attention the longer your video runs.

INCLUDE A CALL-TO-ACTION (CTA)

Every marketing video should include a CTA that tells your audience what to do next. Depending on your goals, your CTA may be anything from ‘Download Our App’ to ‘Visit Our Website For More Information.’

Your CTA should generally be included at the end of your video once the viewer has had time to process the information presented to them.

SHOW AND TELL

While it is important to use your words to communicate your message, you shouldn't rely entirely on your script to tell your story. The greatest advantage video offers is the ability to visually communicate ideas. Take advantage of this by telling your story using a combination of words, motion graphics, visuals, music, sound effects, and editing.

REHEARSE THE SCRIPT

To refine your script and ensure it doesn’t run too long, you should rehearse your script out loud several times before moving onto production. Reading it aloud will not only help you determine its runtime, but it will also help you figure out what sounds natural and what doesn’t.

WORKING WITH DIGITAL SPARK STUDIOS

By taking the time to write a thoughtful, engaging, and informative video script, you can create corporate videos that resonate with your customers and help you achieve your marketing goals.

At Digital Spark Studios, we work with corporations to help them create engaging marketing videos that connect with their audiences and help them establish stronger relationships with their customers. We’ll work with you to create a high-quality video script that reflects your brand’s voice, values, and ideals.

Adam Sewell