Tips for successful Corporate Video Production

Mar 31

Corporate video production helps businesses achieve long-term growth by building their audience, generating revenue, and establishing stronger relationships with their customers. But to ensure your videos make an impact, it’s important to understand what goes into making an effective corporate video.

To plan and produce successful corporate marketing videos, you need to identify your audience, establish a key message, and convey your message in a simple yet effective manner. By adhering to these principles, you can generate high-quality video content that facilitates business growth.

Here are a few important tips for successful corporate video production.

WHY ARE CORPORATE VIDEOS IMPORTANT?

Corporate videos are important marketing tools that help businesses of all sizes grow their audience and stand out from their competitors.

Corporate videos can be used for many different purposes, including:

● Training employees

● Introducing new products and services

● Demonstrating how to use your products

● Promoting corporate events

● Providing customer testimonials

● Building your social media presence

Corporate videos are incredibly versatile and should be a priority when developing your marketing plan. Not only are corporate videos more versatile than other types of content, but they are also more engaging and appealing to modern audiences.

TYPES OF CORPORATE VIDEOS

Depending on your goals, there are several different types of corporate videos you can use as part of your marketing strategy.

Some common types of corporate videos include:

● Explainer videos: Explainer videos are often used to introduce new ideas, products, or services to audiences in an accessible and easy-to-understand manner. These are great B2C marketing tools that help businesses grow their audience and generate sales.

● Corporate history videos: Corporate history videos are typically used to build brand awareness and consumer trust. These videos introduce viewers to your company’s history, brand, and values.

● Executive interview videos: Corporations are effective at building stronger relationships with your audience as they give viewers the chance to hear directly from your company’s leaders.

● Customer testimonial videos: Customer testimonial videos use social proof to encourage viewers to make purchases based on your existing customers’ positive reviews.

● Event videos: By filming presentations that your company gives at industry-related events, you can redistribute these videos across various social platforms to widen their reach.

Corporate videos are also great for internal use as they can be used to onboard and train new employees, present new ideas at company meetings, and more.

TIPS FOR SUCCESSFUL CORPORATE VIDEO PRODUCTION

To create impactful corporate videos, it’s important to consider who you’re trying to reach, what message you want to convey, and how to best convey that message.

Here are a few tips to keep in mind for successful corporate video production.

DETERMINE YOUR GOALS

First, it’s important to establish what you want to achieve with your video. Your goals will determine what type of video you should create, who your audience is, and how to deliver your message.

Branding and corporate history videos, for example, are ideal for increasing brand awareness and reaching new audiences, while testimonial and explainer videos are better for generating sales and promoting products.

FIND YOUR AUDIENCE

Knowing who your audience is and what they want is essential in order to create an impactful marketing video.

You should be able to answer questions like:

● Who is my audience?

● What are they interested in?

● What are their pain points?

● Where do they work?

● How old are they?

● How much money do they make?

Answering questions like these will make it easier to write a video script that appeals to your target audience.

KEEP IT SHORT AND SWEET

Corporate videos should be as short as possible without sacrificing your message. Generally, you want your video to be under two minutes to avoid losing your audience’s attention.

In some cases, it may be necessary for your video to be longer than two minutes, but it’s important to get your message across as quickly as possible and deliver your call-to-action (CTA) before users click away.

STICK TO THE POINT

To ensure your audience receives your intended message, it’s important to establish and stick to a singular message. You should decide in advance what you want your audience to take away from your video and focus on that key message.

WORKING WITH DIGITAL SPARK STUDIOS

Corporate videos are effective and versatile marketing tools that you can use to build brand awareness, generate consumer trust, and grow your business.

At Digital Spark Studios, we work with corporations to help them create impactful marketing videos that appeal to their audiences and help them achieve their long-term business goals.

Adam Sewell