Where to Source Music for Corporate Video Production
Professional corporate video production helps businesses and corporations expand their audience, share their values, establish brand authority, and build stronger relationships with their customers. But to achieve these benefits, it’s important to understand what goes into creating an impactful corporate video.
One particularly important aspect of corporate video production is music. Adding appropriate music to your video can greatly enhance the viewer’s experience, but it can be difficult to find and license music for commercial use.
To help you create high-quality corporate videos, here’s what you need to know about where to source music for corporate video production.
Do Corporate Videos Need Music?
Music is a versatile tool that you can use to increase the impact of your corporate marketing videos. Music can grab the viewer’s attention before diving into the main message of your video and can keep viewers engaged throughout the duration of your video.
Moreover, music is a great way to establish the tone for your video. Whether your video is funny, serious, sad, emotional, or happy, you can find music to match the tone and control how your viewers feel.
While music isn’t a necessity for all types of corporate videos, it is a great way to add more depth to your video.
Can You Use Copyrighted Music in Corporate Videos?
If you find yourself in need of music for your corporate video project, it’s important to ensure that you have the right to use the music in your video.
If you intend to use copyrighted music in your marketing videos, you need to obtain permission from the copyright owner to use the music for commercial purposes. Don’t make the mistake of thinking that you can use whatever music you want as long as you give credit to the original artist.
What Happens if You Use Unlicensed Music?
You should never use unlicensed music in your corporate videos as doing so can result in several consequences.
The risks of using unlicensed music include:
● Your video is removed due to a copyright claim.
● The copyright owner takes legal action against your corporation.
● Your company’s reputation is damaged as people may view you as being dishonest.
Businesses should always be sure they have permission to use a song for commercial purposes before including it in their marketing videos.
How to License Music for Commercial Use
To use a copyrighted song for your corporate video, you generally need two licenses: the master license from the label and the sync license from the publisher.
To get these licenses, you will need to get in touch with the label and publisher to negotiate licensing fees. Often, you will be able to find this information in the description of the song. You can also get their contact information by contacting the artist’s management directly.
Keep in mind, though, that licensing fees can be quite costly, so you may be better off finding royalty-free music for your marketing videos.
Where to Source Music for Corporate Video Production
If you don’t want to go through the hassle of obtaining the licenses you need to use copyrighted music in our videos, there are several other options available.
Here’s how you can source music for corporate video production without paying expensive licensing fees.
Public domain music
Public domain music includes songs with expired copyright. These songs can be used freely without obtaining any licenses or permissions.
Keep in mind, though, that while some compositions may be public domain, certain recordings may still be under copyright. Platforms like Musopen make it easy to find royalty-free public domain music for video projects.
Creative Commons License
Some artists offer their music for free under the Creative Commons License, meaning you can use these songs freely in your videos. In many cases, this license requires you to give credit to the original artist.
Be sure to carefully review the details of the license, though, as artists may restrict their music from being used in commercial projects.
Creativecommons.org lists several resources where you can find legal music to use in your videos.
Stock music
If you don’t mind paying for music, you might consider purchasing stock music to use in your videos.
Stock music includes music that is created specifically for others to use in their commercial and non-commercial projects.
Websites like Shutterstock make it easy to find high-quality stock music that you can purchase for use in your commercial video projects.
Working With Digital Spark Studios
Music can greatly enhance your corporate videos, but it’s important to take the time to find legal music for your videos to avoid facing any consequences.
At Digital Spark Studios, we work with corporations to help them create high-quality marketing videos that expand their audiences and help them achieve their long-term marketing goals. We’ll work closely with you to plan every detail of your video, including music, and ensure it reflects your company’s values and standards.
Contact Us today to learn more about our professional corporate video production services.
