What Are Corporate Videos Used for?

Mar 31

Video marketing content is a useful tool that helps corporations expand their audiences, generate sales revenue, build strong consumer relationships, and more. Depending on your needs, there are several types of corporate marketing videos that you can use to help achieve your short and long-term business goals.

From explainer videos that help corporations demonstrate new products and services to training and instructional videos designed for internal use, professional corporate video production services can help you build your brand and enhance in-house productivity.

Here’s everything you need to know about the many different ways you can use corporate videos to better your business.

How Corporate Videos are Used

Corporate videos are very versatile and can be used for a wide range of purposes, ranging from training staff to marketing to consumers and other businesses.

You can use corporate videos to:

● Onboard and train new employees

● Introduce new products and services to your consumers and investors

● Provide video testimonials for your brand, products, or services

● Establish thought leadership in your industry

● Conduct internal interviews with employees and executives

● Enhance brand awareness through company history videos

● Educate consumers to help them make empowered purchasing decisions

Whatever your marketing goals are, a professional corporate video production studio can help you plan and execute high-quality video content that aligns with those goals.

Types of Corporate Videos

Different types of videos are best suited for different purposes. Corporations can utilize several types of marketing videos to create far-reaching and comprehensive marketing campaigns.

Here are some of the most common and effective types of corporate videos.

Explainer videos

Corporations can use explainer videos to help their customers and clients understand how their products and services work. Explainer videos should be short, concise, and educational. They should focus strictly on the product or service that you are trying to promote, rather than promoting your brand or company.

Training videos

Training and instructional videos are great for internal use. Corporations can use training videos to onboard new employees and train long-term employees when introducing new procedures to the workplace.

High-quality training videos offer a number of benefits, including increased employee retention rates, better productivity, and improved efficiency.

Event videos

Corporate events offer valuable opportunities for companies to market themselves to other businesses and customers while establishing themselves as leaders in their industries.

Corporate event videos help businesses communicate their brand values, introduce new products and services, and discuss the future of their industry. These videos can also be repurposed for distribution online to reach more viewers.

Executive interviews

A growing trend in video marketing is conducting interviews with company executives for both internal and external use. These interviews can be used internally to boost morale, introduce new business initiatives, and more. For external use, executive interviews can be used to build stronger relationships with customers and clients by allowing them to directly hear the face of the company.

Thought leadership videos

Thought leadership is an important aspect of building your brand and standing out from competitors. To gain more customers and generate revenue, it’s important to be able to establish your corporation as a leader in your industry.

Thought leadership videos are typically focused on offering educational content that provides value to viewers. These videos may discuss emerging trends in your industry or demonstrate how your company is at the forefront of innovation in its industry.

Product demonstration videos

Product demonstration videos are crucial marketing tools that help businesses push customers closer to making a purchase.

These videos should demonstrate how your product works, how to assemble it, how to operate it, and what problems it solves. They should highlight the features and benefits of your products and explain how they outperform similar products offered by competitors.

Testimonial videos

Testimonial videos help customers make more confident and knowledgeable purchasing decisions by offering reviews from real customers.

Testimonial videos should be mostly unscripted, allowing the customers to give their real opinions regarding your brand, products, and services. This makes them more authentic, making it easier to build trust with your viewers.

Working With Digital Spark Studios

Corporations rely on video marketing to establish strong customer relationships, improve workplace productivity, build their brands, and establish themselves as leaders of their industries.

At Digital Spark Studios, we work with a variety of corporations to help them plan and produce high-quality marketing videos that help them achieve their long-term business goals. Our experienced creative team will work with you every step of the way to create a video marketing plan that reflects your corporation’s values while appealing to your target audience.

Adam Sewell