Top Trends in Corporate Video Production
Corporate video production is an important aspect of any successful marketing plan, but to achieve the benefits of corporate video marketing and stay ahead of the competition, it’s important to stay up-to-date on new and emerging trends.
Video marketing is constantly changing and evolving. Understanding what types of content generate the best results and what tools you can use to enhance your video content will help you get the most out of your video marketing campaigns.
Here’s everything you need to know about the top trends in corporate video production.
Trends in Corporate Video Production
Corporate video production is constantly adapting to meet the needs of consumers and businesses. By staying on top of new video marketing trends, you can maximize your marketing ROI, grow your brand, and grow your audience.
Here are the top trends in corporate video production to keep in mind.
Virtual reality and augmented reality
Virtual reality (VR) and augmented reality (AR) content are quickly becoming more popular as they offer another layer of interactivity to marketing videos. VR and AR allow viewers to engage directly with the video, making them more likely to watch the video in its entirety.
VR and AR can also be particularly beneficial for businesses that sell items like clothes and furniture. AR allows customers to place furniture items in their homes to see how they look or “try on” clothes before purchasing them.
Hyper-personalization
Hyper-personalization is more important than ever as consumers want to see content made specifically for them. Consumers are much more likely to purchase products and services from brands that make video content relevant to their needs and interests.
To stay ahead of your competitors, you need to ask yourself who your customers are, what their interests are, what their needs are, and how you are better suited to satisfy these needs than your competitors.
Influencer marketing
Influencer marketing is one of the most effective ways to appeal to digital consumers. Brands can work with popular influencers and micro-influencers to introduce themselves to new audiences and establish trust with their customers.
Influencers’ audiences trust their opinions and recommendations. By producing high-quality corporate videos in conjunction with influencers, you can rapidly grow your audience and your digital impact.
Live streaming
Live streaming is an effective way for brands to engage directly with their customers. Any and all corporate events should be accompanied by a live stream that viewers can tune into to hear company news and announcements and interact directly with your brand.
In the wake of COVID-19, many consumers still prefer to avoid large public events, making live streaming a necessity for any brand that wants to maximize its video marketing ROI going forward.
Types of Corporate Videos
There are a variety of different types of videos corporations can use to build their brands and generate sales, including:
● Product demonstration videos
● Influencer videos
● Event videos
● Corporate history videos
● Commercials
● Executive interviews
Depending on your brand’s needs, target audience, and stage of development, certain types of corporate videos may serve you better than others. At Digital Spark, our time can work with you to find the type of corporate video that best suits your needs and preferences.
Corporate Video Production Tips
With these trends in mind, it’s important to understand what goes into creating an impactful corporate marketing video.
To capitalize on these trends, make sure to keep these corporate video production tips in mind:
● Before starting production, make sure to establish clear goals. Ask yourself what you want to achieve with your video and what you want audiences to take away after finishing your video.
● Identify your target audience and create a profile that encapsulates who your ideal customer is.
● Keep your videos as short as possible to increase engagement without sacrificing your core message.
● Include a clear call-to-action so that your viewers know what steps to take after watching your video.
● Distribute your video on the appropriate channels to maximize your reach. Animated explainers, for example, perform well on social platforms like Instagram and Facebook, while B2B videos often perform better on platforms like LinkedIn.
By following these tips, you can create more engaging and impactful corporate videos that help grow your brand and generate revenue.
Working With Digital Spark Studios
Corporate videos are incredibly versatile marketing tools that can generate great ROI when done right. By staying on top of industry trends, you can create high-quality videos that help grow your business and audience.
At Digital Spark Studios, we work with corporations to help them create high-quality marketing videos that take advantage of new and emerging trends.
Contact us today to learn more about our professional corporate video production services.
