Garbage. It stinks, it's bad for the environment, and us Americans produce on average around 4 pounds of it every day. Times that by 328 million people and you get a shocking amount of trash that's just piling up in landfills across our nation. It's a really tough thing to comprehend and for most people, an even tougher thing to care about.
Fortunately, the good people at Chesapeake Containment Systems are providing solutions to help keep us safe, and the environment clean. We like that. So, we strapped on our hard hats, close pinned our noses, and ventured out to see true American grit in action, doing a dirty job most of us couldn't.
CHESAPEAKE CONTAINMENT SYSTEMS
Brand Story.
“We’ve got one planet, one chance at this. The environment is critical to all of us.”
— RYAN KAMP, CHESAPEAKE CONTAINMENT SYSTEMS - CEO
From our conversations, the way in which the story would be told became clear after listening to the pride and passion they had for their company over the phone. Each employee was a respected family member. It didn't matter who you were, as long as you worked hard and showed up for your fellow colleagues, that you earned a seat at the table. Ambition was at their core and seemingly everyone knew that what they were building together was special. We figured the best way to connect to an audience was to hear the story come from the mouths of those living it. What makes their company special was found deep in their heart so all we had to do was ask the right questions and shape their answers into an impactful, easy to consume message. The best part of it was everything they said was true.
A seat at the table.
Our mission was to tell the company's story. The word "aspirational" made its way to the table and became the foundation the video was built on. Chesapeake Containment Systems is an operationally-focused environmental firm in Statesville, NC. They specialize in waste, power, and industrial markets by installing geosynthetic products to stabilize terrain and conserve our planet’s resources. The word "installing" is key because beyond their services lies the operations. It's the people at Chesapeake that make their company the best of its kind. It's the people that make what they do a story worth sharing.
“Being deemed the easy button is something that we pride ourselves on.”
— JAMES TUTTLE, CHESAPEAKE CONTAINMENT SYSTEMS
Anticipating the environment, we knew that runnin' and gunnin' was going to be the game for us this time around. The terrain we'd be trudging in would be steep and uneven so keeping it light was the top priority.
We packed up the drone, rigged out the RED Gemini, slapped on our favorite set of lenses, and shot a couple of different sites across multiple states. It was a no-brainer deciding which lenses to pick. We used our Atlas Orion Anamorphics which allows for a wide field of view and was appropriate to the narrative being that Chesapeake was an environmentally focused business. Natural light was our best friend as we captured scenes on the fly as they happened in real-time.
TECHY STUFF
Camera get-ups
Challenges
The biggest challenge was simply keeping up with the action as we chased the events up and down steep hills with our gear while our noses were repeatedly assaulted by a sharp stench of methane coming from the very ground we stood upon. It's easy to complain behind the computer screen, but none of us had that luxury in the field, especially when you're surrounded by guys that show up to battle these obstacles every day sunrise to sunset in all types of conditions. Regardless, it was a blast, and our respect for those hard-working men and women grows with each shower we take.
