Strategies for Posting to Social Media
We all know that video marketing is so important and have read about it everywhere! So, the real questions are why is video marketing so important? How can we utilize our videos across social platforms?
The number one platform for video marketing has always been YouTube, but now other social platforms have risen to the test. Instagram specifically has made countless efforts to improve and optimize having videos on their platform. From allowing 60-second videos to implementing IGTV and now IG story. Instagram has paved a way for themselves in the video marketing world. They have found a seamless way to add videos to your feed and an even better way to hide promotional advertisements within that feed.
The need for professional photography has risen amongst the social media world. With brands and influencers joining in they are competing against each other for quality content. Content is the key to executing a really engaging post.
There are a few things to note when executing an amazing content filled Social Media advertisement.
What are you using to take your photos?
Photography has evolved over the past few years as has photography we use for social media. What first started as a blurry phone pic has evolved to using your most high tech DSLR camera to produce high quality, professional imagery with a shallow depth of field, dynamic lighting and interesting compositions. Quality in both photography and editing is extremely important when advertising on social media. Anything that is low quality will not perform well based on the current algorithm.
Editing your photos properly
We love a filter as much as the next, but what we don’t love is over/under exposure, over-saturated, over grainy imagery. Consistency is key when editing photos for social media. If your style isn't consistent it will show on your feed. If the image does not flow it is most likely one that you should not post. Always keep your brand top of mind when editing your photos. Ask yourself, “does this photo represent me and my brand accurately?” if the answer is no, it’s probably best not to post.
Photo cropping
You may be asking why is this important?! Well, we should note (from experience) that if the photo is not cropped or sized properly both Instagram and Facebook will crop for you, and we don’t want to see any chopped heads in the feed. Facebook has great photo and video guidelines for editing your photos and videos to fit.
Don’t make your videos too long
We know you want to share your amazing work but leave that to your website or portfolio. Social Media is only meant to be just a taste of what you have to offer, and a preview into what your website or portfolio has. We recommend no more than 60 seconds for a preview or highlight on social media! Think of your social channels as a way to achieve something greater. i.e. this video is going to give people a taste of what we offer and drive them to our site to make a sale!
We believe that there is a strategy behind everything that we do. Social Media is very important to us as a production studio. It is essentially a portfolio of our work that we can share with the world in a creative way. Implementing these strategies is sure to help boost your engagement, views, reach and brand awareness on social media! Good luck and happy posting!