An animated explainer for Centrios showing what each tier of their app subscription, Free, Select, and Pro, actually unlocks. Same series as Software Explainer: one job per film, turning a piece of the ASSA ABLOY access-management platform into something a consumer immediately understands.
The brief
Centrios needed to launch a subscription model for their access-management app, Free, Select, and Pro, and needed a way to explain what each tier actually gets you without turning it into a spec sheet a consumer would skip past.
The approach
Digital Spark built the explanation around one visual idea: building size as capability. A bigger building means a bigger plan. All three tiers appear on screen together, one highlighted at a time, moving bottom to top so the upgrade path reads at a glance instead of needing to be read at all. The tone stays approachable rather than technical, and the piece carries Centrios' broader growth pitch alongside the tier breakdown. Built for reuse too: a French Canadian version for the Canadian market, and a structure that's easy to update as the tiers change.
The result
A 46-second explainer that does the job a pricing page usually has to do on its own: the app's subscription tiers, understood at a glance. Part of the same explainer series as Software Explainer, one job per film, this one covering what you actually get when you upgrade.
