Digital Spark shot Coofandy’s product and lifestyle photography with NASCAR driver Christopher Bell, the same day as the brand’s video campaign at Joe Gibbs Racing: 18-24 final images across six to eight wardrobe looks, plus lifestyle banner photography pairing Bell with the car.
The brief
Coofandy needed a full set of e-commerce and lifestyle photography anchored by NASCAR driver Christopher Bell, shot the same single day as the brand's video campaign at Joe Gibbs Racing headquarters.
The approach
Principal photographer Samuel Martin shot three images per look across six to eight wardrobe looks in three hours, styled by Lile Sizemore against JGR's studio and garage, plus two lifestyle scenes pairing Christopher Bell with his car for hero-style banner imagery, run in parallel with a dedicated video team capturing the day's six social films.
The result
Coofandy walked away with 18-24 final product images plus lifestyle banner photography, delivered alongside a matching six-video social campaign shot the same day.
- 18-24final images across six to eight wardrobe looks
- 2lifestyle scenes pairing Christopher Bell with his car
- 1day, shared with the video campaign shoot
Common questions
What photography did Digital Spark shoot for Coofandy?
A full set of product and lifestyle imagery built around NASCAR driver Christopher Bell: 18-24 final images across six to eight wardrobe looks, plus lifestyle banner photography pairing Bell with his car, all shot on location at Joe Gibbs Racing.
How does this connect to the Coofandy video campaign?
Same shoot day, same talent, same location. Digital Spark ran a dedicated photography team and a dedicated video team side by side at Joe Gibbs Racing, so the stills and the six social films both came out of one production day.
Who shot and styled it?
Samuel Martin, Digital Spark's principal photographer for e-commerce and lifestyle work, shot the images; Lile Sizemore styled the wardrobe across all six to eight looks.
