Digital Spark created the launch film for OnePOD Max, InVue’s retail security display system: a :60 photorealistic 3D animation with social cutdowns, sales enablement pieces, and trade show content. The campaign has passed 1.3 million views, and it gives a deeply technical product a story anyone can follow in a minute.
Project awards
They always find a way to take what's in my head and bring it to life even better than I imagined. The OnePOD Max video is the perfect example of that.
Taylor Topper, Senior Director of Marketing, InVue
The brief
InVue needed the OnePOD Max launch to land with very different audiences at once: retail managers, security professionals, and the customers walking past the display. The product's strengths are technical ones, motorized arms, speed nut mounting, OneKEY ecosystem integration, and technical strengths are exactly the kind that get lost in translation. One launch story had to carry all of it, globally.
The approach
We built the film on a concept-to-reality arc: abstract power, precision engineering, versatile function, real-world application. Photorealistic 3D goes where cameras cannot, inside the mechanics, and live action grounds it on the retail floor. One :60 hero film, then cutdowns for Reels and LinkedIn, sales pieces, and trade show content, all from the same build.
The result
The campaign has passed 1.3 million views and counting. It landed inside the building too: the launch drew interest from partners, sister brands, and customers, and handed InVue's sales team a tool that does the explaining for them.
- 1.3M+campaign views
- :60hero animation
I can't say enough about Digital Spark. They just get it. Having worked with them now at two different companies, I know I can trust them to take an idea and turn it into something remarkable. They always find a way to take what's in my head and bring it to life even better than I imagined. The OnePOD Max video is the perfect example of that. The final product exceeded every expectation. It's dynamic, on-brand, and tells the product story in a way that's both emotionally engaging and commercially effective. The response has been incredible: over 1.3 million views and counting, with feedback coming in from every direction. Internally, our own team has said things like, “Every time I see the video, it makes me want to buy a OnePOD Max, and I work here.” Externally, we've had partners, sister brands, and customers all asking who produced it.
This team understands how to blend storytelling, pacing, and brand tone to make a product feel essential. They're not just a creative vendor. They're true partners who elevate every project they touch. I trust them implicitly and can't wait for our next collaboration.
Taylor Topper, Senior Director of Marketing, InVue
Common questions
Who created the OnePOD Max launch video for InVue?
Digital Spark, a creative production house in Charlotte, NC, created the launch campaign: a :60 photorealistic 3D hero animation plus social cutdowns, sales enablement pieces, and trade show content, all built from one animation pipeline.
What is in the OnePOD Max launch campaign?
A :60 hero film that blends photorealistic 3D with live action on a concept-to-reality arc, then cutdowns for Instagram Reels and LinkedIn, sales enablement pieces, and trade show content, so one story carries every channel.
How did the OnePOD Max launch perform?
Per InVue, the campaign passed 1.3 million views and counting, with partners, sister brands, and customers asking who produced it, and InVue's own team quoting lines from the film back to the marketing department.
