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Behind the Scenes

All Production Strategy Animation Behind the Scenes News & Updates

Behind the Scenes

Six Months of Campaign Content From One Day at Joe Gibbs Racing

Coofandy had one production day with NASCAR driver Christopher Bell to make a season of campaign content. How we planned it, split it and shot it inside a working race shop in Huntersville.

Behind the Scenes

Inside High Point Media Day: An Empty Room to a Lit Stage in a Day

For the third year running, we built High Point Athletics a media day set from scratch. An empty room on day one, a glowing stage for three teams on day two.

Behind the Scenes

Covering a Live Event You Cannot Direct

A supporters march happens once, at its own pace, and nobody on it works for you. How we cover that kind of day, and what we plan instead of a shot list.