Animation
6 Types of Animation: Which Is Right for Your Project?
Six animation techniques businesses actually use, what each one is good at, and how to choose based on what your video has to explain rather than what looks impressive.
Blog
Notes on production.
How we approach the work: production, strategy, animation, and what happens behind the scenes.
Strategy
Live Action vs Animation: Pros and Cons
Live action earns trust with real people and real places. Animation shows what a camera cannot. How to choose between them, and when the right answer is both.
Strategy
The Benefits of Long-Term Partnerships and Retainer Agreements
Every one-off project starts from zero. A retainer turns production into a standing partnership, with faster turnarounds, consistent work and a team that already knows your brand.
Production
Safety Training Video Production
How to produce safety training that people remember and act on. Planning the program, choosing between live action and animation, and building content that holds up over time.
Production
Warehouse Safety Training Videos
Warehouse safety training only works if people remember it on the floor. How to plan a video series around real hazards, real equipment and the way warehouse teams actually watch.
Strategy
Selling a Product Nobody Can See: Video for Complex B2B Technology
When the value of a product is inside a housing, inside software, or spread across a system, the job is not to show it. The job is to make an invisible argument visible.
Strategy
Talent Buyouts Explained, and Why Perpetuity Moves Your Budget So Much
The line item that blows up more budgets than any other, explained properly. What you are buying when you buy usage, and why forever costs a multiple rather than a premium.
Behind the Scenes
Covering a Live Event You Cannot Direct
A supporters march happens once, at its own pace, and nobody on it works for you. How we cover that kind of day, and what we plan instead of a shot list.
Strategy
What Manufacturers Get Wrong About Brand Video
Twelve years of filming inside plants and facilities, and the same mistakes keep showing up in the brief. What industrial marketing teams miss, and what to do differently.
Production
What Actually Happens in Pre-Production
The phase clients see least of is the one that decides whether the shoot works. Here is what happens in it, and what your involvement should look like.